Gaining new customers gives sleepless nights to people dealing with marketing in e-commerce. It can work in many different ways: through paid advertisements, SEO, up to referrals through loyal...
When was the last time that you felt that you got more than you bargained for?
For online retailers, the last quarter is the most exciting time of the year, mainly due to the (pre-)Christmas sales. This holiday season period has become increasingly important in online retailing...