Facebook, Instagram, Twitter, Whatsapp, and Snapchat are terms that are familiar to virtually everyone and even more so to all e-commerce marketers. But for some time now there has been another...
Cross-border e-commerce in Europe has seen remarkable growth in recent years. In 2023, 7 out of 10 European internet users made online purchases. As technology advances and digital infrastructure in...
As an e-commerce decision-maker, you may be facing challenges in logistics that are costing you time, money, and, most importantly, customer satisfaction. The right fulfillment strategy, whether...
The American shopping days Black Friday and Cyber Monday are known for ringing in the Christmas business and are playing an increasingly important role in e-commerce. The popularity has also...
Summer has passed and September has arrived. That means, everyone working in e-commerce can already hear the Christmas bells ringing. That's why now is the right time for e-commerce entrepreneurs to...
Most retailers usually think about how they can increase their sales. However, they often oversee the fact that also reducing costs can lead to increased profits. One way to do this is to store and...
In recent years, unboxing has evolved from the simple joy of opening a parcel to a powerful e-commerce marketing tool.
Delivery thresholds and VAT regulations are tiresome topics for e-commerce merchants. Things get particularly complicated when companies ship to other EU countries or store their goods in a...
Sustainability is not a negligible factor for online shops. The growing trend of environmental sustainability is humanity’s reflex to fight the destructive nature of the “grow or die” imperative of...
The customer journey in online retailing seems to have been perfected. But retailers have little influence on e-commerce shipping. However, flexible shipping and fast fulfillment can determine...
Gaining new customers gives sleepless nights to people dealing with marketing in e-commerce. It can work in many different ways: through paid advertisements, SEO, up to referrals through loyal...
One of the most important factors in the decision-making process of customers when purchasing goods online is the following information:
