--- title: E-Commerce & Fulfilment Blog | byrd | Phillip Pitsch description: In 2019, Phillip Pitsch joined byrd’s mission to build the best fulfillment center network in Europe and is heading the company’s passionate SEO and content team. He tries to help other merchants by sharing his experience with operational challenges and opportunities in e-commerce that he faced while building his own online brand. --- [![Getbyrd](https://blog.getbyrd.com/hubfs/raw_assets/public/Getbyrd_May2021/images/Header_logo.svg "Getbyrd")](https://getbyrd.com/) 12+ Logistics locations in Europe - [Home](https://getbyrd.com/uk) - Product - [Fulfilment](https://getbyrd.com/uk/fulfilment) - [Switching 3PL](https://www.getbyrd.com/uk/3pl-switch) - [Returns Portal](https://www.getbyrd.com/uk/returns-portal) - [Dedicated Support](https://www.getbyrd.com/uk/account-management) - Integrations - [Overview](https://getbyrd.com/uk/all-integrations) - [Amazon](https://getbyrd.com/uk/amazon-fulfilment) - [Billbee](https://www.getbyrd.com/uk/billbee-fulfilment) - [Mirakl](https://getbyrd.com/uk/mirakl-fulfilment) - [ChannelEngine](https://www.getbyrd.com/uk/integration-channelengine) - [eBay](https://www.getbyrd.com/uk/ebay-fulfilment) - [PlentyOne](https://www.getbyrd.com/uk/plentymarkets-fulfilment) - [PrestaShop](https://www.getbyrd.com/uk/prestashop-fulfilment) - [Shopify](https://www.getbyrd.com/uk/shopify-fulfilment) - [Shopware](https://www.getbyrd.com/uk/shopware-fulfilment) - [WooCommerce](https://www.getbyrd.com/uk/woocommerce-fulfilment) - [Xentral](https://www.getbyrd.com/uk/xentral-integration) - Solutions - [Baby Products](https://www.getbyrd.com/uk/baby-products) - [Beauty, Health & Cosmetics](https://www.getbyrd.com/uk/health-beauty) - [Electronics](https://www.getbyrd.com/uk/electronics) - [Food, Beverages & Supplements](https://www.getbyrd.com/uk/food-beverages-supplements) - [Jewellery, Accessories & Watches](https://www.getbyrd.com/uk/jewellery-accessories) - [Pet Supplies](https://www.getbyrd.com/uk/pet-supplies) - [Toys & Games](https://www.getbyrd.com/uk/toys-games) - [For New Businesses](https://www.getbyrd.com/uk/new-businesses) - [For Established Retailers](https://www.getbyrd.com/uk/established-retailers) - [For Enterprises](https://www.getbyrd.com/uk/enterprise) - [Pricing](https://getbyrd.com/uk/pricing) - Fulfilment Center Network - [Fulfilment Center Europe](https://getbyrd.com/uk/european-fulfilment-network) - [UK](https://www.getbyrd.com/uk/european-fulfilment-network/uk) - [Austria](https://www.getbyrd.com/uk/european-fulfilment-network/austria) - [France](https://www.getbyrd.com/uk/european-fulfilment-network/france) - [Germany](https://www.getbyrd.com/uk/european-fulfilment-network/germany) - Resources - [Blog](https://blog.getbyrd.com/en-gb) - [Success Stories](https://www.getbyrd.com/uk/references) - [Demo](https://www.getbyrd.com/uk/fulfilment-software) - [Whitepaper: E-Commerce Slowdown](https://www.getbyrd.com/uk/survive-and-thrive-whitepaper) - [E-Book: Sustainable Supply Chain](https://www.getbyrd.com/uk/sustainable-supply-chain-ebook) - [E-Book: Cross-Border E-Commerce](https://www.getbyrd.com/uk/cross-border-ecommerce-eu-ebook) - [Whitepaper: 7 Fulfilment Tips](https://www.getbyrd.com/uk/7-fulfilment-tips-whitepaper) - About us - [Team](https://www.getbyrd.com/uk/team) - [Career](https://www.getbyrd.com/uk/jobs) - [Sustainability](https://www.getbyrd.com/uk/sustainability-at-byrd) - [Partnerships](https://www.getbyrd.com/uk/partnerships) - [Press](https://www.getbyrd.com/uk/press) - [Login](https://app.getbyrd.com/en/login?_ga=2.175706018.1283541857.1621736684-626381589.1621482964) - [English - United Kingdom](https://blog.getbyrd.com/en-gb/author/phillip-pitsch) - [Deutsch](https://blog.getbyrd.com/author/phillip-pitsch) - [English](https://blog.getbyrd.com/en/author/phillip-pitsch) [Request a quote](https://www.getbyrd.com/uk#angebot-anfordern) # Phillip Pitsch #### In 2019, Phillip Pitsch joined byrd’s mission to build the best fulfillment center network in Europe and is heading the company’s passionate SEO and content team. He tries to help other merchants by sharing his experience with operational challenges and opportunities in e-commerce that he faced while building his own online brand. - [Alle](https://blog.getbyrd.com/en-gb) - [Fulfillment ﹠logistics](https://blog.getbyrd.com/en-gb/tag/fulfillment-logistics) - [e-commerce](https://blog.getbyrd.com/en-gb/tag/e-commerce) - [byrdAI](https://blog.getbyrd.com/en-gb/tag/byrdai) - [Success Stories](https://blog.getbyrd.com/en-gb/tag/success-stories) - [byrd](https://blog.getbyrd.com/en-gb/tag/byrd) ## [How Online Retailers Can Thrive in the UK E-Commerce Landscape](https://blog.getbyrd.com/en-gb/success-without-amazon-fba) [![How Online Retailers Can Thrive in the UK E-Commerce Landscape](https://blog.getbyrd.com/hubfs/amazon%20alternatives%20(1).png)](https://blog.getbyrd.com/en-gb/success-without-amazon-fba) [Fulfillment ﹠logistics](https://blog.getbyrd.com/en-gb/tag/fulfillment-logistics) [e-commerce](https://blog.getbyrd.com/en-gb/tag/e-commerce) [Let's not beat about the bush. Amazon is the undisputed leader in e-commerce, and that's unlikely to change anytime soon. Nevertheless, independent online retailers are gaining momentum and can now...](https://blog.getbyrd.com/en-gb/success-without-amazon-fba) [Read more](https://blog.getbyrd.com/en-gb/success-without-amazon-fba) ## [Inventory ageing: the early-warning system for your stock](https://blog.getbyrd.com/en-gb/inventory-ageing-stock-age-byrdai) [![Inventory ageing: the early-warning system for your stock](https://blog.getbyrd.com/hubfs/Inventory%20Aging%20byrdAI.png)](https://blog.getbyrd.com/en-gb/inventory-ageing-stock-age-byrdai) [Fulfillment ﹠logistics](https://blog.getbyrd.com/en-gb/tag/fulfillment-logistics) [byrdAI](https://blog.getbyrd.com/en-gb/tag/byrdai) [Every pallet in your warehouse has a receipt date. And from that day, a bill starts running: storage costs month after month, tied-up capital, and for some products a ticking best-before clock on...](https://blog.getbyrd.com/en-gb/inventory-ageing-stock-age-byrdai) [Read more](https://blog.getbyrd.com/en-gb/inventory-ageing-stock-age-byrdai) ## [Calculate inventory turnover: which products work for your money, and which just block it?](https://blog.getbyrd.com/en-gb/calculate-inventory-turnover-byrdai) [![Calculate inventory turnover: which products work for your money, and which just block it?](https://blog.getbyrd.com/hubfs/inventory%20Report%20byrdAI.png)](https://blog.getbyrd.com/en-gb/calculate-inventory-turnover-byrdai) [Fulfillment ﹠logistics](https://blog.getbyrd.com/en-gb/tag/fulfillment-logistics) [byrdAI](https://blog.getbyrd.com/en-gb/tag/byrdai) [Inventory turnover is one of the oldest metrics in business, and one that is used properly far too rarely. Everyone knows the formula: quantity sold divided by average stock. What almost nobody has:...](https://blog.getbyrd.com/en-gb/calculate-inventory-turnover-byrdai) [Read more](https://blog.getbyrd.com/en-gb/calculate-inventory-turnover-byrdai) ## [Blocked stock: the inventory that's there but still missing](https://blog.getbyrd.com/en-gb/blocked-stock-byrdai) [![Blocked stock: the inventory that's there but still missing](https://blog.getbyrd.com/hubfs/Blocked%20Inventory%20Report%20byrdAI.png)](https://blog.getbyrd.com/en-gb/blocked-stock-byrdai) [Fulfillment ﹠logistics](https://blog.getbyrd.com/en-gb/tag/fulfillment-logistics) [byrdAI](https://blog.getbyrd.com/en-gb/tag/byrdai) [It is one of the most confusing moments in day-to-day fulfilment: the warehouse reports 120 units, the shop shows "unavailable". Both are correct. Because between "physically on the shelf" and...](https://blog.getbyrd.com/en-gb/blocked-stock-byrdai) [Read more](https://blog.getbyrd.com/en-gb/blocked-stock-byrdai) ## [Days of cover and reorder point at a glance, with no spreadsheets](https://blog.getbyrd.com/en-gb/plan-reordering-coverage-byrdai) [![Days of cover and reorder point at a glance, with no spreadsheets](https://blog.getbyrd.com/hubfs/Reorder%20Report%20byrdAI.png)](https://blog.getbyrd.com/en-gb/plan-reordering-coverage-byrdai) [Fulfillment ﹠logistics](https://blog.getbyrd.com/en-gb/tag/fulfillment-logistics) [byrdAI](https://blog.getbyrd.com/en-gb/tag/byrdai) [Hardly any stockout is truly a surprise. The numbers were always there: current stock, sales velocity, supplier lead time. Only nobody added them up, because working through each product in Excel is...](https://blog.getbyrd.com/en-gb/plan-reordering-coverage-byrdai) [Read more](https://blog.getbyrd.com/en-gb/plan-reordering-coverage-byrdai) ## [Overstock: the money sleeping on your shelves as stock](https://blog.getbyrd.com/en-gb/reduce-overstock-byrdai) [![Overstock: the money sleeping on your shelves as stock](https://blog.getbyrd.com/hubfs/Overstock%20Report%20byrdAI.png)](https://blog.getbyrd.com/en-gb/reduce-overstock-byrdai) [Fulfillment ﹠logistics](https://blog.getbyrd.com/en-gb/tag/fulfillment-logistics) [byrdAI](https://blog.getbyrd.com/en-gb/tag/byrdai) [There is one number many merchants have never seen and which nonetheless helps decide their liquidity: the stock value sitting in the warehouse beyond actual need. A byrd customer recently saw that...](https://blog.getbyrd.com/en-gb/reduce-overstock-byrdai) [Read more](https://blog.getbyrd.com/en-gb/reduce-overstock-byrdai) ## [Dead stock: the products quietly burning your money](https://blog.getbyrd.com/en-gb/identify-slow-movers-byrdai) [![Dead stock: the products quietly burning your money](https://blog.getbyrd.com/hubfs/Slow-Mover%20Report%20byrdAI.png)](https://blog.getbyrd.com/en-gb/identify-slow-movers-byrdai) [Fulfillment ﹠logistics](https://blog.getbyrd.com/en-gb/tag/fulfillment-logistics) [byrdAI](https://blog.getbyrd.com/en-gb/tag/byrdai) [Every range has them. Products that were a good idea two years ago, have sat on the shelf ever since and do three things: rack up storage costs, tie up capital and eat time at every stocktake. The...](https://blog.getbyrd.com/en-gb/identify-slow-movers-byrdai) [Read more](https://blog.getbyrd.com/en-gb/identify-slow-movers-byrdai) ## [Top movers: know your bestsellers. And protect them.](https://blog.getbyrd.com/en-gb/bestseller-analysis-top-movers-byrdai) [![Top movers: know your bestsellers. And protect them.](https://blog.getbyrd.com/hubfs/Top-Mover%20Report%20byrdAI.png)](https://blog.getbyrd.com/en-gb/bestseller-analysis-top-movers-byrdai) [Fulfillment ﹠logistics](https://blog.getbyrd.com/en-gb/tag/fulfillment-logistics) [byrdAI](https://blog.getbyrd.com/en-gb/tag/byrdai) [Ask a merchant about their three bestsellers and you get a quick answer. Ask about positions four to fifteen, about the share of the top 10 in total volume, or about which bestseller is quietly...](https://blog.getbyrd.com/en-gb/bestseller-analysis-top-movers-byrdai) [Read more](https://blog.getbyrd.com/en-gb/bestseller-analysis-top-movers-byrdai) ## [Best-before under control: spot expiring batches with byrdAI | byrd](https://blog.getbyrd.com/en-gb/expiring-batches-best-before-byrdai) [![Best-before under control: spot expiring batches with byrdAI | byrd](https://blog.getbyrd.com/hubfs/Expiring%20lots.png)](https://blog.getbyrd.com/en-gb/expiring-batches-best-before-byrdai) [Fulfillment ﹠logistics](https://blog.getbyrd.com/en-gb/tag/fulfillment-logistics) [byrdAI](https://blog.getbyrd.com/en-gb/tag/byrdai) [For merchants selling food, drinks and supplements or cosmetics and beauty products, the best-before date is a silent clock ticking away in the warehouse. When a batch expires, the goods can no...](https://blog.getbyrd.com/en-gb/expiring-batches-best-before-byrdai) [Read more](https://blog.getbyrd.com/en-gb/expiring-batches-best-before-byrdai) ## [ABC analysis for inventory](https://blog.getbyrd.com/en-gb/abc-analysis-inventory-byrdai) [![ABC analysis for inventory](https://blog.getbyrd.com/hubfs/ABC%20Analysis%20byrdAI.png)](https://blog.getbyrd.com/en-gb/abc-analysis-inventory-byrdai) [e-commerce](https://blog.getbyrd.com/en-gb/tag/e-commerce) [Almost every e-commerce range hides the same uncomfortable truth: a small share of your products drives nearly all of your volume. The rest sits on the shelf, racks up storage costs, and ties up...](https://blog.getbyrd.com/en-gb/abc-analysis-inventory-byrdai) [Read more](https://blog.getbyrd.com/en-gb/abc-analysis-inventory-byrdai) ## [Absolute Collagen - The British family business expanding Across Europe](https://blog.getbyrd.com/en-gb/absolute-collagen-european-expansion-fulfillment) [![Absolute Collagen - The British family business expanding Across Europe](https://blog.getbyrd.com/hubfs/absolute%20collagen%20expansion%20to%20the%20eu%20(1).png)](https://blog.getbyrd.com/en-gb/absolute-collagen-european-expansion-fulfillment) [Success Stories](https://blog.getbyrd.com/en-gb/tag/success-stories) [For many online retailers based in the UK, the implications of Brexit have been a real headache, especially if they have ambitious growth plans for the EU. This was also the case for Absolute...](https://blog.getbyrd.com/en-gb/absolute-collagen-european-expansion-fulfillment) [Read more](https://blog.getbyrd.com/en-gb/absolute-collagen-european-expansion-fulfillment) ## [De Minimis EU 2026](https://blog.getbyrd.com/en-gb/de-minimis-eu) [![De Minimis EU 2026](https://blog.getbyrd.com/hubfs/de%20minimis%202026%20(1).png)](https://blog.getbyrd.com/en-gb/de-minimis-eu) [e-commerce](https://blog.getbyrd.com/en-gb/tag/e-commerce) [For a long time, the EU’s €150 customs duty exemption helped make cross-border e-commerce feel fairly straightforward. If you were shipping low-value orders from outside the EU straight to European...](https://blog.getbyrd.com/en-gb/de-minimis-eu) [Read more](https://blog.getbyrd.com/en-gb/de-minimis-eu) Prev [1](https://blog.getbyrd.com/en-gb/author/phillip-pitsch/page/1) [2](https://blog.getbyrd.com/en-gb/author/phillip-pitsch/page/2) [3](https://blog.getbyrd.com/en-gb/author/phillip-pitsch/page/3) [4](https://blog.getbyrd.com/en-gb/author/phillip-pitsch/page/4) [5](https://blog.getbyrd.com/en-gb/author/phillip-pitsch/page/5) [Next](https://blog.getbyrd.com/en-gb/author/phillip-pitsch/page/2) ## As seen on               [![Getbyrd](https://blog.getbyrd.com/hubfs/raw_assets/public/Getbyrd_May2021/images/Footer_logo.svg "Getbyrd")](https://getbyrd.com/en/) - Services - [Fulfilment](https://getbyrd.com/uk/fulfilment) - [New Business](https://www.getbyrd.com/uk/new-businesses) - [Established Retailers](https://www.getbyrd.com/uk/established-retailers) - [Enterprises](https://www.getbyrd.com/uk/enterprise) - [European Fulfilment Network](https://getbyrd.com/uk/european-fulfilment-network) - Integrations - [Amazon FBM](https://getbyrd.com/uk/amazon-fulfilment) - [Billbee](https://www.getbyrd.com/uk/billbee-fulfilment) - [ChannelEngine](https://www.getbyrd.com/uk/integration-channelengine) - [Mirakl](https://getbyrd.com/uk/mirakl-fulfilment) - [PlentyONE](https://www.getbyrd.com/uk/plentymarkets-fulfilment) - [Shopify](https://www.getbyrd.com/uk/shopify-fulfilment) - [Shopware](https://www.getbyrd.com/uk/shopware-fulfilment) - [WooCommerce](https://www.getbyrd.com/uk/woocommerce-fulfilment) - [PrestaShop](https://www.getbyrd.com/uk/prestashop-fulfilment) - [Xentral](https://getbyrd.com/en/xentral-integration) - Locations - [Fulfillment Network Europe](https://getbyrd.com/uk/european-fulfilment-network) - [UK](https://getbyrd.com/uk/european-fulfilment-network/uk) - [Austria](https://www.getbyrd.com/uk/european-fulfilment-network/austria) - [France](https://www.getbyrd.com/uk/european-fulfilment-network/france) - [Germany](https://www.getbyrd.com/uk/european-fulfilment-network/germany) - Partner - [Our partner network](https://getbyrd.com/en/partner) - [Become a partner](https://getbyrd.com/en/partnerships) - About us - [Team](https://getbyrd.com/en/team) - [Blog](https://blog.getbyrd.com/en-gb) - [Our Customers](https://getbyrd.com/en/references) - [Press](https://getbyrd.com/en/press) - [Career](https://getbyrd.com/en/jobs) - [Sustainability](https://www.getbyrd.com/uk/sustainability-at-byrd) - Additional links - [Terms and Conditions](https://getbyrd.com/en/tac) - [Privacy Policy](https://getbyrd.com/en/privacy) - [Imprint](https://getbyrd.com/en/imprint) - [Contact](https://getbyrd.com/en/contact) - [Help](https://support.getbyrd.com/en/knowledge-base)