--- title: E-Commerce & Fulfillment Blog | byrd | Phillip Pitsch description: In 2019, Phillip Pitsch joined byrd’s mission to build the best fulfillment center network in Europe and is heading the company’s passionate SEO and content team. He tries to help other merchants by sharing his experience with operational challenges and opportunities in e-commerce that he faced while building his own online brand. image: https://blog.getbyrd.com/hubfs/Imported_Blog_Media/blog%20features%20image.jpeg --- [![Getbyrd](https://blog.getbyrd.com/hubfs/raw_assets/public/Getbyrd_May2021/images/Header_logo.svg "Getbyrd")](https://getbyrd.com/en) 12+ fulfillment centers in Europe - [Home](https://getbyrd.com/en) - Product - [Our Fulfillment Services](https://getbyrd.com/en/fulfillment) - [Switching 3PL](https://www.getbyrd.com/en/3pl-switch) - [Returns Portal](https://getbyrd.com/en/returns-portal) - [Dedicated Support](https://www.getbyrd.com/en/account-management) - Integrations - [Overview](https://www.getbyrd.com/en/all-integrations) - [Amazon](https://getbyrd.com/en/amazon-fulfillment) - [Billbee](https://getbyrd.com/en/billbee-fulfillment) - [ChannelEngine](https://getbyrd.com/en/integration-channelengine) - [eBay](https://www.getbyrd.com/en/ebay-fulfillment) - [Mirakl](https://www.getbyrd.com/en/mirakl-fulfillment) - [PlentyOne](https://getbyrd.com/en/plentymarkets-fulfillment) - [PrestaShop](https://getbyrd.com/en/integration-prestashop) - [Procuros](https://www.getbyrd.com/en/procuros-fulfillment) - [Shopify](https://getbyrd.com/en/shopify-fulfillment) - [Shopware](https://getbyrd.com/en/shopware-fulfillment) - [WooCommerce](https://getbyrd.com/en/woocommerce-fulfillment) - [Xentral](https://getbyrd.com/en/xentral-integration) - Solutions - [Baby Products](https://www.getbyrd.com/en/baby-products) - [Beauty, Health & Cosmetics](https://www.getbyrd.com/en/beauty-health) - [Electronics](https://www.getbyrd.com/en/electronics) - [Food, Beverages & Supplements](https://www.getbyrd.com/en/food-beverages) - [Jewelry, Accessories & Watches](https://www.getbyrd.com/en/jewelry-accessories) - [Pet Supplies](https://www.getbyrd.com/en/pet-supplies) - [Toys and Games](https://www.getbyrd.com/en/toys-fulfillment) - [For New Businesses](https://getbyrd.com/en/new-businesses) - [For Established Retailers](https://getbyrd.com/en/established-retailers) - [For Enterprises](https://getbyrd.com/en/enterprise) - [Pricing](https://getbyrd.com/en/pricing) - Fulfillment Center Network - [Fulfillment Center Europe](https://getbyrd.com/en/european-fulfillment-network) - [Austria](https://getbyrd.com/en/european-fulfillment-network/austria) - [France](https://getbyrd.com/en/european-fulfillment-network/france) - [Germany](https://getbyrd.com/en/european-fulfillment-network/germany) - [UK](https://getbyrd.com/en/european-fulfillment-network/uk) - Resources - [Blog](https://blog.getbyrd.com/en) - [Success Stories](https://getbyrd.com/en/references) - [Demo](https://www.getbyrd.com/en/fulfillment-software) - [Whitepaper: E-Commerce Slowdown](https://getbyrd.com/en/survive-and-thrive-ecommerce-whitepaper) - [E-Book: Sustainable Supply Chain](https://getbyrd.com/en/sustainable-e-commerce-supply-chain-e-book) - [E-Book: Cross-Border E-Commerce](https://getbyrd.com/en/cross-border-ecommerce-eu-ebook) - [Whitepaper: 7 Fulfillment Tips](https://getbyrd.com/en/7-fulfillment-tips-whitepaper) - About us - [Team](https://getbyrd.com/en/team) - [Career](https://getbyrd.com/en/jobs) - [Sustainability](https://getbyrd.com/en/sustainability-at-byrd) - [Partnerships](https://getbyrd.com/en/partnerships) - [Press](https://getbyrd.com/en/press) - [Login](https://app.getbyrd.com/en/login?_ga=2.175706018.1283541857.1621736684-626381589.1621482964) - [English](https://blog.getbyrd.com/en/author/phillip-pitsch) - [Deutsch](https://blog.getbyrd.com/author/phillip-pitsch) - [English - United Kingdom](https://blog.getbyrd.com/en-gb/author/phillip-pitsch) [Request a quote](https://www.getbyrd.com/en#angebot-anfordern) # Phillip Pitsch #### In 2019, Phillip Pitsch joined byrd’s mission to build the best fulfillment center network in Europe and is heading the company’s passionate SEO and content team. He tries to help other merchants by sharing his experience with operational challenges and opportunities in e-commerce that he faced while building his own online brand. - [All](https://blog.getbyrd.com/en) - [E-Commerce](https://blog.getbyrd.com/en/tag/e-commerce) - [Fulfillment & Logistics](https://blog.getbyrd.com/en/tag/fulfillment-logistics) - [byrd](https://blog.getbyrd.com/en/tag/byrd) - [Success Stories](https://blog.getbyrd.com/en/tag/success-stories) - [byrdAi](https://blog.getbyrd.com/en/tag/byrdai) ## [Selling to the UK from the EU: Customs, UK VAT and UKCA](https://blog.getbyrd.com/en/selling-to-the-uk-from-the-eu) [![Selling to the UK from the EU: Customs, UK VAT and UKCA](https://blog.getbyrd.com/hubfs/hero-verkaufen-nach-grossbritannien-2026.png)](https://blog.getbyrd.com/en/selling-to-the-uk-from-the-eu) [E-Commerce](https://blog.getbyrd.com/en/tag/e-commerce) [Since Brexit, the UK is a third country for EU-based brands: every shipment is an export, and every order is an import for your customer. That means customs formalities, UK VAT and, in the worst...](https://blog.getbyrd.com/en/selling-to-the-uk-from-the-eu) [Continue reading](https://blog.getbyrd.com/en/selling-to-the-uk-from-the-eu) ## [Online Marketplaces in Poland 2026: Allegro, Amazon, Kaufland & Co. Compared](https://blog.getbyrd.com/en/online-marketplaces-in-poland) [![Online Marketplaces in Poland 2026: Allegro, Amazon, Kaufland & Co. Compared](https://blog.getbyrd.com/hubfs/marketplaces-poland.png)](https://blog.getbyrd.com/en/online-marketplaces-in-poland) [Fulfillment & Logistics](https://blog.getbyrd.com/en/tag/fulfillment-logistics) [In February 2026, something happened in Poland that long seemed unthinkable: according to reach data from Gemius/PBI Mediapanel, Temu reached more people than Allegro. Six months later, the picture...](https://blog.getbyrd.com/en/online-marketplaces-in-poland) [Continue reading](https://blog.getbyrd.com/en/online-marketplaces-in-poland) ## [Horrea x byrd: How Aperol sells merch online across Europe](https://blog.getbyrd.com/en/horrea-aperol-fulfillment) [![Horrea x byrd: How Aperol sells merch online across Europe](https://blog.getbyrd.com/hubfs/HorreaAperol%20(1).png)](https://blog.getbyrd.com/en/horrea-aperol-fulfillment) [Success Stories](https://blog.getbyrd.com/en/tag/success-stories) [Aperol brought the brand. Horrea brought the webshop. byrd brought the fulfillment, so a global icon could go direct without becoming a logistics company.](https://blog.getbyrd.com/en/horrea-aperol-fulfillment) [Continue reading](https://blog.getbyrd.com/en/horrea-aperol-fulfillment) ## [Amazon FBM Ship+: What European Sellers Need to Know](https://blog.getbyrd.com/en/amazon-fbm-ship-plus) [![Amazon FBM Ship+: What European Sellers Need to Know](https://blog.getbyrd.com/hubfs/fbm%20ship%20plus%20(1).png)](https://blog.getbyrd.com/en/amazon-fbm-ship-plus) [E-Commerce](https://blog.getbyrd.com/en/tag/e-commerce) [Fulfillment & Logistics](https://blog.getbyrd.com/en/tag/fulfillment-logistics) [An Amazon order arrives before your cutoff. Your warehouse has the stock, but the order still needs to reach the picking queue, receive the right shipping label, and leave with the carrier on time.](https://blog.getbyrd.com/en/amazon-fbm-ship-plus) [Continue reading](https://blog.getbyrd.com/en/amazon-fbm-ship-plus) ## [Inventory aging: the early warning system for your stock](https://blog.getbyrd.com/en/inventory-aging-stock-age-byrdai) [![Inventory aging: the early warning system for your stock](https://blog.getbyrd.com/hubfs/Inventory%20Aging%20byrdAI.png)](https://blog.getbyrd.com/en/inventory-aging-stock-age-byrdai) [Fulfillment & Logistics](https://blog.getbyrd.com/en/tag/fulfillment-logistics) [byrdAi](https://blog.getbyrd.com/en/tag/byrdai) [Every pallet in your warehouse has a goods-receipt date. And from that day, a bill starts running: storage fees month after month, tied-up capital, and for some products a ticking shelf-life clock on...](https://blog.getbyrd.com/en/inventory-aging-stock-age-byrdai) [Continue reading](https://blog.getbyrd.com/en/inventory-aging-stock-age-byrdai) ## [Inventory Turnover: How Fast Does Your Stock Sell?](https://blog.getbyrd.com/en/inventory-turnover-ratio-byrdai) [![Inventory Turnover: How Fast Does Your Stock Sell?](https://blog.getbyrd.com/hubfs/inventory%20Report%20byrdAI.png)](https://blog.getbyrd.com/en/inventory-turnover-ratio-byrdai) [Fulfillment & Logistics](https://blog.getbyrd.com/en/tag/fulfillment-logistics) [byrdAi](https://blog.getbyrd.com/en/tag/byrdai) [Inventory turnover is one of the oldest metrics in business, and one that is used properly far too rarely. Everyone knows the formula: quantity sold divided by average stock. What almost nobody has:...](https://blog.getbyrd.com/en/inventory-turnover-ratio-byrdai) [Continue reading](https://blog.getbyrd.com/en/inventory-turnover-ratio-byrdai) ## [Blocked stock: the inventory that's there but still missing](https://blog.getbyrd.com/en/blocked-inventory-byrdai) [![Blocked stock: the inventory that's there but still missing](https://blog.getbyrd.com/hubfs/Blocked%20Inventory%20Report%20byrdAI.png)](https://blog.getbyrd.com/en/blocked-inventory-byrdai) [Fulfillment & Logistics](https://blog.getbyrd.com/en/tag/fulfillment-logistics) [byrdAi](https://blog.getbyrd.com/en/tag/byrdai) [It's one of the most confusing moments in day-to-day fulfillment: the warehouse reports 120 units, the shop shows "out of stock." Both are right. Because between "physically on the shelf" and...](https://blog.getbyrd.com/en/blocked-inventory-byrdai) [Continue reading](https://blog.getbyrd.com/en/blocked-inventory-byrdai) ## [Days of cover and reorder point at a glance, with no spreadsheets](https://blog.getbyrd.com/en/reorder-point-planning-byrdai) [![Days of cover and reorder point at a glance, with no spreadsheets](https://blog.getbyrd.com/hubfs/Reorder%20Report%20byrdAI.png)](https://blog.getbyrd.com/en/reorder-point-planning-byrdai) [Fulfillment & Logistics](https://blog.getbyrd.com/en/tag/fulfillment-logistics) [byrdAi](https://blog.getbyrd.com/en/tag/byrdai) [Almost no stockout is a real surprise. The numbers were always there: current stock, sales velocity, your supplier's lead time. Nobody added them up, because working out the reorder point for each...](https://blog.getbyrd.com/en/reorder-point-planning-byrdai) [Continue reading](https://blog.getbyrd.com/en/reorder-point-planning-byrdai) ## [Overstock: the cash sitting on your shelves as stock](https://blog.getbyrd.com/en/reduce-excess-inventory-overstock-byrdai) [![Overstock: the cash sitting on your shelves as stock](https://blog.getbyrd.com/hubfs/Overstock%20Report%20byrdAI.png)](https://blog.getbyrd.com/en/reduce-excess-inventory-overstock-byrdai) [Fulfillment & Logistics](https://blog.getbyrd.com/en/tag/fulfillment-logistics) [byrdAi](https://blog.getbyrd.com/en/tag/byrdai) [There's a number many merchants have never seen, and it still has a say in their liquidity: the value of the goods sitting in the warehouse beyond actual demand. A byrd customer saw that number for...](https://blog.getbyrd.com/en/reduce-excess-inventory-overstock-byrdai) [Continue reading](https://blog.getbyrd.com/en/reduce-excess-inventory-overstock-byrdai) ## [Dead stock: the products quietly burning your money](https://blog.getbyrd.com/en/identify-dead-stock-byrdai) [![Dead stock: the products quietly burning your money](https://blog.getbyrd.com/hubfs/Slow-Mover%20Report%20byrdAI.png)](https://blog.getbyrd.com/en/identify-dead-stock-byrdai) [Fulfillment & Logistics](https://blog.getbyrd.com/en/tag/fulfillment-logistics) [byrdAi](https://blog.getbyrd.com/en/tag/byrdai) [Every product range has them. Products that were a good idea two years ago, have sat on the shelf ever since, and do three things: rack up storage fees, tie up capital, and eat time at every stock...](https://blog.getbyrd.com/en/identify-dead-stock-byrdai) [Continue reading](https://blog.getbyrd.com/en/identify-dead-stock-byrdai) ## [Best sellers: know your top-selling products, and protect them](https://blog.getbyrd.com/en/best-sellers-top-movers-byrdai) [![Best sellers: know your top-selling products, and protect them](https://blog.getbyrd.com/hubfs/Top-Mover%20Report%20byrdAI.png)](https://blog.getbyrd.com/en/best-sellers-top-movers-byrdai) [Fulfillment & Logistics](https://blog.getbyrd.com/en/tag/fulfillment-logistics) [byrdAi](https://blog.getbyrd.com/en/tag/byrdai) [Ask a merchant for their three best sellers, and you get a quick answer. Ask about ranks four through fifteen, the share of total volume your top 10 carry, or which best seller is quietly losing...](https://blog.getbyrd.com/en/best-sellers-top-movers-byrdai) [Continue reading](https://blog.getbyrd.com/en/best-sellers-top-movers-byrdai) ## [Expiring batches: catch them while you still have stock to sell](https://blog.getbyrd.com/en/expiring-batches-lot-tracking-byrdai) [![Expiring batches: catch them while you still have stock to sell](https://blog.getbyrd.com/hubfs/Expiring%20lots.png)](https://blog.getbyrd.com/en/expiring-batches-lot-tracking-byrdai) [Fulfillment & Logistics](https://blog.getbyrd.com/en/tag/fulfillment-logistics) [byrdAi](https://blog.getbyrd.com/en/tag/byrdai) [For merchants selling food, drinks, supplements or cosmetics and beauty products, the best-before date is a silent clock in the warehouse. Once a batch expires, the goods are no longer sellable and...](https://blog.getbyrd.com/en/expiring-batches-lot-tracking-byrdai) [Continue reading](https://blog.getbyrd.com/en/expiring-batches-lot-tracking-byrdai) Prev [1](https://blog.getbyrd.com/en/author/phillip-pitsch/page/1) [2](https://blog.getbyrd.com/en/author/phillip-pitsch/page/2) [3](https://blog.getbyrd.com/en/author/phillip-pitsch/page/3) [4](https://blog.getbyrd.com/en/author/phillip-pitsch/page/4) [5](https://blog.getbyrd.com/en/author/phillip-pitsch/page/5) [Next](https://blog.getbyrd.com/en/author/phillip-pitsch/page/2) ## As seen on               [![Getbyrd](https://blog.getbyrd.com/hubfs/raw_assets/public/Getbyrd_May2021/images/Footer_logo.svg "Getbyrd")](https://getbyrd.com/en/) - Services - [Fulfillment](https://getbyrd.com/en/fulfillment) - [New Businesses](https://getbyrd.com/en/new-businesses) - [Established Retailers](https://getbyrd.com/en/established-retailers) - [Enterprises](https://getbyrd.com/en/enterprise) - [European Fulfillment Network](https://getbyrd.com/en/european-fulfillment-network) - Integrations - [Amazon FBM](https://getbyrd.com/en/amazon-fulfillment) - [Billbee](https://getbyrd.com/en/billbee-fulfillment) - [Mirakl](https://getbyrd.com/en/mirakl-fulfillment) - [ChannelEngine](https://getbyrd.com/en/integration-channelengine) - [PlentyONE](https://getbyrd.com/en/plentymarkets-fulfillment) - [PrestaShop](https://getbyrd.com/en/integration-prestashop) - [Shopify](https://getbyrd.com/en/shopify-fulfillment) - [Shopware](https://getbyrd.com/en/shopware-fulfillment) - [WooCommerce](https://getbyrd.com/en/woocommerce-fulfillment) - [Xentral](https://getbyrd.com/en/xentral-integration) - Locations - [Logistics Locations Europe](https://getbyrd.com/en/european-fulfillment-network) - [UK](https://getbyrd.com/en/european-fulfillment-network/uk) - [Austria](https://getbyrd.com/en/european-fulfillment-network/austria) - [France](https://getbyrd.com/en/european-fulfillment-network/france) - [Germany](https://getbyrd.com/en/european-fulfillment-network/germany) - Partner - [Become a partner](https://getbyrd.com/en/partnerships) - About us - [Team](https://getbyrd.com/en/team) - [Blog](https://blog.getbyrd.com/en) - [Our Customers](https://getbyrd.com/en/references) - [Press](https://getbyrd.com/en/press) - [Career](https://getbyrd.com/en/jobs) - [Sustainability](https://getbyrd.com/en/sustainability-at-byrd) - Additional links - [Terms and Conditions](https://getbyrd.com/en/tac) - [Privacy Policy](https://getbyrd.com/en/privacy) - [Imprint](https://getbyrd.com/en/imprint) - [Contact](https://getbyrd.com/en/contact) - [Help](https://support.getbyrd.com/en/knowledge-base)