With the rise in e-commerce and shifts in consumer behaviour favouring sustainable practices, brands are recalibrating their advertising, selling methods, and production to be more eco-friendly. Primoza is one such brand that has not only embraced sustainable practices in production but has also optimised its logistics and order fulfilment to lessen environmental impact. Teaming up with byrd has enabled Primoza to enhance their logistics sustainability.

Discover their success story here.

The Roots of Primoza

Primoza began as an idea for a plantable wall calendar in 2017, during a start-up competition at the University of Erlangen-Nürnberg. The motivation was straightforward: to reconnect people with nature.

With a minimal budget and a passion for sustainability, the students developed their product over three months. Their distinctive focus on educating people about the environment through sustainable products was pioneering, leading them to win the competition.

Following a successful crowdfunding campaign, Primoza expanded their product range to include plantable postcards, seed bags, and gardening kits. They successfully sell these across Europe and the UK, utilising byrd’s integrated Shopware logistics solution to its fullest.

Today, many city people are increasingly moving away from nature. We want to make this distance smaller.


The Role of Sustainability in Brand Building

Primoza is resolute in its commitment to making a positive impact on both people and nature and operates with conscientious responsibility at its core. The brand aspires to bring joy to people through its products, foster a closer connection between people and nature, and champion sustainability. The end goal is to produce in a manner that encourages consumers to feel good about their purchases and their overall contribution to the world.

Sustainable production should become the norm, embedding itself in the minds of companies and consumers as the rightful approach, where profits are not secured at the expense of the environment or other living entities. Primoza exemplifies this, promoting responsible production and consumption.

Sustainable e-commerce supply chain e-book

A Sustainable Product and Production

Creating sustainable products inherently involves substantial costs for companies, often translating to higher prices for consumers. For Primoza, the paramount challenge lies in aligning production with the right producers and suppliers. By partnering with local producers upholding high standards, particularly regarding natural and sustainable products, this German brand has succeeded in offering 99.99% plastic-free products, accredited with various certifications.

Ensuring adherence to stringent sustainability norms is becoming indispensable given the burgeoning demand for eco-conscious products, despite the substantial costs associated with acquiring premium-quality, eco-friendly materials and undergoing sustainable production processes.

In Practice at Primoza:

  • Emphasis on superior-quality ingredients, organic seeds, recycled paper, organic cardboards, CO2-neutral printing, and more.
  • Local production and manufacturing predominantly in Germany (headquarters) and the rest in Europe
  • Demeter and Bio certificates

A Recipe for Sustainable Growth

Sustainability doesn’t stop at the product sourcing part, not at Primoza. The German brand’s whole idea is to create a sustainable brand environment and growth.

Initially, this approach is rooted in effective communication and discerning branding. Keeping customers informed about the company’s eco-conscious initiatives is crucial. Primoza employs certifications and a high degree of transparency about their processes to assure customers of their commitment to sustainability.

Start with simple things and communicate about it.

On another front, there’s a distinctive emphasis at Primoza on establishing a secure and eco-responsible growth environment. The aspiration is not just to expand and thrive as an online enterprise but to do so sustainably. The underlying focus is on the longevity of the company. They aim to foster a work environment that encourages employee retention and offers extensive flexibility while also extending support to communities, individuals, and events dedicated to sustainability pursuits.

On the other hand, at Primoza especially, the focus is also on providing a safe and sustainable growth environment. Primoza aims to grow and be a successful online business but in a sustainable way. The focus is that the company exists as long as possible. Providing a workspace where employees want to stay with full flexibility, and supporting communities, people, and events around sustainability matters. It also implies growing together, especially with partners and providers such as byrd for sustainable order fulfilment.

It’s difficult for the customer to differentiate and easy to say for a brand that they have a sustainable product like my product is produced in Germany instead of Asia. What is sustainable in the end? There are so many aspects to consider to build a sustainable brand.


Navigating the Complexities of Eco-Conscious E-Commerce Fulfilment

Primoza is steadfast in its commitment to endorsing a fully sustainable business model. This commitment permeates every aspect of the business, from product sourcing and communication to embodying corporate social responsibility. However, the journey doesn’t conclude here. Logistics and order fulfilment are integral chapters in Primoza’s sustainable narrative.

Last-mile delivery stands out as a primary cost centre, particularly concerning its environmental ramifications and CO2 emissions. Given Primoza’s product distribution across the EU and the UK, establishing warehousing and fulfilment centres within these markets was imperative. The geographical positioning of these fulfilment centres is pivotal, influencing crucial facets of order fulfilment, including costs and the carbon footprint.

Leveraging the support of byrd, Primoza has successfully stationed their goods within the United Kingdom, and recently, embarked on expanding their presence in the DACH region by storing goods in Austria.

Beyond the strategic positioning of byrd’s fulfilment centres, Primoza gains access to an expansive carrier network, which paves the way for sustainable delivery alternatives like DHL Go Green for their customer base. In essence, for Primoza, partnering with a locally-based fulfilment provider is a strategic manoeuvre to mitigate exorbitant costs, curtail long-distance shipping, and align with their ethos as a sustainable online entity.

With byrd, we found a fulfilment provider that provides both sustainable delivery options and gets us closer to our customers with the different warehouse locations.

In Practice at Primoza:

  • Use a fulfilment partner locally based to reduce distances, avoid high costs and benefit from their carrier network
  • Use sustainable delivery options (DHL Go Green) in order to reduce CO2 emissions
  • Build long-term relationships with different stakeholders

Guide for Cross-Border E-Commerce in the European Union

Future Projects and Expansion Plans

The market of sustainable goods is only getting more competitive due to higher demand, change in customers’ behavior and the worldwide question of climate change. This is why Primoza has ambitious plans for the future. First of all, they will put more effort into product innovation and finding sustainable providers and partners. Second, the goal is to strengthen the brand on a European level and expand to new markets with the help of byrd’s fulfilment network.

Visit their online shop: https://primoza.de/