Every season e-commerce faces new challenges, whether it is the last mile, the customer journey, how to make sure that the product arrives in good condition and quickly to the customer, etc ... All these topics are constantly improving for online businesses, the question we ask ourselves now is whether there are other trends for e-commerce 2023? Which ones should you focus on as an online business and where will we see the same trends like 2022? Here we explain what has changed and what has stayed the same.
Trends 2022 are still on or have they changed?
Well, clearly they have changed because we are now out (or half out) of the COVID-19 pandemic. However, due to the war in Europe the costs across the continent, and globally, have increased and we have all been affected in one way or another.
For these 2023 trends focus on savings, your customers will focus on must-have products and they will be selective with everything they add to their shopping cart. So, keep in mind the e-commerce trends 2022, because we recommend you mix them with the 2023 trends.
Now the key for 2023 is to retain your customers and create strategies that adjust to this inflation. And at the same time, you must be very creative and not get stuck in traditional e-commerce sales. For this reason, we have divided this section into two parts, in one you will find information on how keeping your customers will be key to surviving the inflation of 2023. The second part will explore how to make your online store continue to grow through technology.
Remember when we told you that we have all been affected by inflation? This certainly includes your customers, so creating payment methods that adjust to the current situation is key. Some companies offer the famous Payment-After-Delivery; this could help your customers to organize their purchases with their salaries and thus keep the retention rates and the customer conversation stable.
Also, don't forget to offer centralized payments, or cryptocurrency payments, it is predicted that by 2025 mobile/digital wallets will account for 53% of all e-commerce transactions; so we recommend you get started.
It is true that it will always be motivating to receive one or another discount when making purchases. However, this is no longer a priority for many customers, especially if their shopping experience is negative. So there is no point in offering thousands of discounts if the product they have bought is of poor quality, arrives late and in case of a return, the process is difficult.
Focus more on your customer having a satisfying and easy shopping experience and offer discounts to these customers who are subscribed to your store.
Now more than ever, you need to focus on retention rather than acquisition. It is predicted that by 2023, more retailers will not just implement loyalty programs, but make them a central part of the user journey. So focus on key aspects that are tailored to your customer base. If you know that some of your customers are willing to pay extra for rewards, you can launch a premium program for them.
Keep in mind that if your customers are happy with the advantages, offers, and benefits they have through the loyalty program 87% will continue to choose your online store and are likely to recommend you to their family and friends.
Every day more and more people have voice assistants and perform voice searches. Voice searches are more precise, for this reason, it is important that you maintain a formal and clear tone on your website, especially when describing a product. We recommend that:
According to Bing, voice searches are 3.7 times faster than typing. And keep in mind that the largest e-commerce audience is still millennials and they are more likely to use voice assistants.
5. Social media still more present than ever
The goal of having social networks for your e-commerce is to make your brand known, advertise to specific users, sell products, improve and expand customer service, start conversations and create communities.
We recommend that you keep the following networks under the spotlight:
The future of e-commerce continues to grow and promises a lot. The trends of 2022 will still be around for 2023, so don't overlook them and improve them according to the needs of your business. Automation and artificial intelligence will help you reduce costs; customer preferences will continue to change constantly but without a doubt comfort and simplicity when making a purchase is still key.
Also as the economy works its way through high inflation and budget cuts you are going to need solutions and strategies to keep your customers happy. It's important to keep moving and not get stuck in traditional ways of selling.
Looking back at 2022, the e-commerce industry has experienced significant changes and advancements. Despite the challenges faced in 2021, the industry has continued to evolve and present new opportunities for online merchants and businesses. Regardless of whether you belong to the latter group or not, in 2023 you should focus on staying ahead of the curve and keep an eye on the new trends; here we share with you an updated list of the 10 most important e-commerce trends in 2023.
As we look ahead to Black Friday 2024 on November 29, e-commerce businesses must consider key insights from 2023 sales events and new developments in the 2024 e-commerce landscape to maximize success. Black Friday, which saw $9.8 billion in online sales in the U.S. in 2023, continues to be a pivotal day for retailers, but it's essential to adjust strategies based on evolving trends and consumer behavior.
As always, customer preferences and key opportunities and challenges have changed compared to last year. The supply chain will play an important role this year, and finding the right marketing tactics will be more important than ever. To answer the question "how to prepare for Black Friday 2024?", we’ve prepared the 8 relevant tips for Black Friday 2024 in this article.
As we approach 2024, the e-commerce industry is undergoing major transformations. Technological advances, increased consumer expectations, and adaptive business responses to emerging demands are collectively driving change in the online shopping experience. In the coming year, e-commerce companies face several challenges, such as inflation, international conflicts, low wages, and the disruptive presence of new e-commerce players like Temu and Shein, which alter the dynamics of online shopping and present additional complexities. The key question is: How can your company compete effectively in this evolving industry? Let's delve into the e-commerce trends of 2024 that are actively reshaping the landscape of the way we shop online.
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