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In this article, we will provide you with more information about the e-commerce market in the city of Milan. This city is known for having a highly competitive market with a wide range of companies offering online products and services. The business opportunities in e-commerce in Milan span various sectors, from fashion and beauty to electronics and home goods. Keep reading to discover more about this topic and why having a fulfillment center in this city can be crucial for improving your online business's supply chain.

The e-Commerce market in Milan

Milan has positioned itself as the economic and financial capital of Italy, with approximately 3,154,570 inhabitants. This is thanks to the wide range of industries in e-commerce in Milan. It covers various sectors, including fashion, beauty, electronics, and home goods.


Its excellent location in the northern part of the country makes Milan a convenient city and a gateway for distributing goods to other parts of Italy and Europe as a whole. Moreover, it boasts an excellent transportation infrastructure, including airports, ports, and road networks, facilitating logistics and shipping of goods.

Internet access is key for any company looking to sell online. Milan has a high internet penetration rate and access to technology, with approximately 40 million online shoppers recorded in 2021.

Fulfillment in Milan - Why is important?

According to the Casaleggio Associati's "E-commerce in Italy 2023" report, there are several key aspects to maintaining your customers' happiness in Italy. Here are 6 of the most important ones:

  1. Free delivery - 49.4%
  2. Coupons and discounts - 37.9%
  3. Reviews from other customers - 31.6%
  4. Easy returns policy - 30.4%
  5. Quick and easy online checkout process - 28.2%
  6. Next-day delivery - 27.6%

With the support of an efficient and reliable fulfillment process, byrd offers a comprehensive solution to address three out of those six key aspects. Customer satisfaction is of utmost importance, and by partnering with reliable courier companies in Italy that guarantee next-day delivery and well-conditioned deliveries, we foster positive customer reviews about your company. Additionally, thanks to our returns portal, managing reverse logistics is straightforward, enabling products to be quickly sent to our distribution center, resulting in successful returns and positive experiences.

e-Commerce in Italy

It's no surprise that the e-commerce boom is transforming many aspects of our consumption. In Italy, it is expected that e-commerce market revenue will reach $47.66 billion by the end of 2023.

Compared to other European countries, Italy is slowly adopting e-commerce as a convenient way to shop for products. However, it is important to note that there is still a strong culture of in-store shopping in Italy. Italian consumers often value the in-person shopping experience and direct interaction with products before making a purchase. For this reason, it is important to adapt your online business to meet your customers' needs. For example, one of the most popular payment methods in Italy is the Buy Now, Pay Later (BNPL) service. Also, as we mentioned above, customers in Italy read online reviews before buying a product. So, it is important to adapt to the customers’ needs if you want your business to grow within the Italian market.

As observed in other countries, there has been significant growth in social media traffic towards e-commerce platforms, particularly TikTok. This has led to the adoption of social commerce trends, attracting users not only to follow brands but also to make direct purchases through these platforms.

Another point to consider is that marketplaces in Italy are very popular and play a significant role in e-commerce. Some examples include Amazon Italy, eBay Italy, and the Alibaba Group through their platform AliExpress. These platforms offer a wide range of products and attract a large number of Italian consumers.

Fulfillment Center in Milan - byrd

Our extensive fulfillment network includes strategically located centers in the most prominent e-commerce countries in Europe, including distribution centers in Italy. One of our goals is to simplify cross-border logistics and provide scalability by ensuring that we have warehouses in key locations throughout Europe.

By choosing byrd, you gain access to our state-of-the-art distribution center in Milan, Italy. We prioritize efficiency and customer satisfaction, so you can trust our team to handle your products in the best way.

Our specialists are also here to help you with any questions you may have and provide you with a customized quote tailored to your specific requirements and preferences.