If you are an Amazon seller, you might be debating whether the Seller Fulfilled Prime (SFP) programme is something you ought to look into. Some sellers may find it attractive to use SFP, which enables them to provide Prime-eligible products without utilising Amazon's fulfilment network. Sellers must, however, meet specific requirements in order to use SFP, which may not be possible for all sellers. In this situation, it is essential to consider the needs and decide if this is the best course of action for your company.

What is Seller Fulfilled Prime (SFP)?

Amazon's Seller Fulfilled Prime (SFP) program enables merchants to offer Prime-eligible products without utilising Amazon's fulfilment facilities. Instead, sellers can complete orders themselves, through a 3PL partner, or from their own warehouse. It permits retailers to provide Amazon Prime perks to customers who have a membership, such as free two-day shipping.


The Benefits of SFP

The SFP programme can be a cost-effective strategy to boost sales, raise your profitability, and obtain better control over the fulfilment procedure. However, you must carefully consider the advantages of SFP to decide if it is the best choice for your company because it also entails new responsibilities and potential expenses, such as shipping charges and the requirement to keep proper inventory levels. 

  • Offering products that are eligible for Prime can boost your sales. Products that qualify for quick, free shipment are more likely to be bought by Amazon's sizable and devoted Prime customer base.
  • The seller has more control over the fulfilment process since it could be done directly from their warehouse or another location.
  • In comparison to using Amazon's fulfilment services, which may levied additional fees for warehousing, picking, packing, and shipping, the SFP merchant can save money on fulfilment fees.
  • By choosing carriers that suit your requirements and defining your own shipping and handling schedules, you can provide fulfilment more flexibly and with control.
  • Amazon offers customer assistance around-the-clock in the language of the marketplace, ensuring that problems may be solved swiftly.


Seller Fulfilled Prime Requirements

Currently, SFP is only accessible to high-performing Amazon sellers that have an active, reputable Amazon account as well as an established sales plan. Sellers must fulfil specific requirements in order to be eligible for the Seller Fulfilled Prime (SFP) programme on Amazon, including:

  • Sellers must have a track record of satisfying customers' expectations and completing orders on schedule.
  • Keep your high-performance KPIs up, such as a cancellation rate under 0.5%, a late shipment rate under 4%, and a defect rate for orders under 1%.
  • Sellers must be able to ship Prime orders with two-day delivery and give customers access to tracking data. Your warehouse's logistics capabilities (picking, packaging, and packing for same-day shipment) will be assessed.
  • Effective customer service is a requirement for SFP vendors, and this includes answering questions from customers quickly as well as offering simple returns.
  • SFP vendors must adhere to all of Amazon's policies and guidelines, including those pertaining to quality and security. They should also make sure that all applicable safety and quality standards are met by their items.
  • Sellers must accept Amazon's returns policy.
  • SFP suppliers are required to uphold rigorous performance standards, such as a two-day delivery time, a low cancellation rate, and a low order error rate. To make sure they continue to be eligible for SFP, sellers should constantly review their performance KPIs.
  • Sellers must maintain the standards of Prime service, which Amazon will carefully monitor.
  • Maintain a tracking rate of 99%.

Vendors must successfully complete and pass a trial period in order for the SFP to be unlocked. The vendor must achieve the necessary performance criteria (mentioned above) and SLA (service level agreement) for 25 consecutive shipments over the course of 5 days. This is where byrd can help you succeed.

How byrd Can Help You Qualifying for SFP

We would like to introduce you to our services if you are looking for more adaptability and control over your fulfilment process. byrd enables you to adhere to all SFP criteria while making the switch to an SFP seller as smooth as possible. Our services help you comply with all of Amazon's standards while facilitating the shift. With the use of our technology and management tools, such as our returns portal and real-time inventory tracking, we can assist you in fulfilling the requirements and enabling SFP services for your online shop.


The Amazon Prime badge will be suspended if your online store doesn't match the requirements until Amazon receives and approves an action plan. byrd can play a significant role in helping you create an action plan with strategic objectives in the event that this occurs.


You can outsource your fulfilment operations and satisfy the standards for SFP by partnering with a 3PL like byrd. We offer the storage, inventory control, and order fulfilment services required to satisfy the fulfilment centre specifications to be eligible for SFP. By doing this, you can give customers the advantages of Amazon Prime while also saving time and resources and concentrating on expanding your company. Contact one of our experts and request a quote now.