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Are you an online merchant looking for a logistics solution to efficiently deliver parcels to your customers in Rome and the surrounding area? Then you've come to the right place.

E-Commerce Market in Rome

With more than 3 million inhabitants, Rome is the third-largest city in the EU in terms of population. This fact alone makes the Italian capital an attractive target market for online sellers. Additionally, alongside Spain, Italy is considered to be the fastest-growing e-commerce market in Europe. As of January 2023, the online penetration rate among the population aged two and over in Italy was 75.1% and the number of online shoppers has already exceeded 38 million as of September 2022. 

And yes, you’re absolutely right, it is a perfect target to expand into new markets and win Italian customers. This is further facilitated by the fact that Italians are relatively fond of buying products from foreign retailers.

Logistics Center Rome

Italy, and thus also the warehouse location Rome, has some logistical peculiarities that are difficult to compare with other, similarly-sized markets. As you can imagine, its elongated geographical shape complicates the process of delivering parcels quickly and efficiently, especially if you wish to do so throughout the entire country. 

Nevertheless, Rome's central location, as well as its economic and social importance, give the capital of Italy geographical relevance. With three international airports, the city is also the country's most important air hub. The same applies to the railway network. In that regard, Rome forms a logistical epicenter, and, in fact, the Roma Termini train station is one of the most important in Europe.


Fulfillment in Rome and Surrounding Areas - Why is it Important?

In e-commerce, storing your products close to your customers often gives you an edge when it comes to customer experience and cost reduction. It reduces shipping times, shipping costs and minimizes the environmental impact of shipping. Moreover, serving the Italian e-commerce market from the outside is a particularly big challenge. Rome offers an excellent alternative as a fulfillment location in Italy due to its central location and favorable logistics location as well as the relatively large purchasing power in the immediate vicinity.

According to research by, 54% of online buyers are located in the north of Italy, 25% in the center, and 21% in the south, all of which can be easily supplied from the capital.

Sustainable e-commerce supply chain e-book

What is E-Commerce Fulfillment?

E-commerce fulfillment refers to the process of order processing for online stores. In cooperation with a 3PL (Third Party Logistics) partner, your entire order processing is being handled by them; from the storage of the products, packaging & shipping of the orders, to the handling of returns.


With partners like byrd, the fulfillment process is automated and thus made more efficient, faster, and is less error-prone. This method is particularly interesting for online retailers with a certain shipment volume. This quantity, as you can imagine, depends on the type and nature of the products, as well as the number of SKUs. Obviously, the number of Stock Keeping Units (SKU) has a direct impact on the turnover rate. In most cases, a monthly shipment volume of 100 shipments is the threshold above which outsourcing fulfillment makes economic sense.

Guide for Cross-Border E-Commerce in the European Union

E-Commerce Fulfillment in Italy

It comes as no surprise that there are regional differences and peculiarities in Italy regarding logistics. However, this is still overlooked by many online merchants today. The good news is you have the chance to gain an advantage over your competitors. For example, the range of parcel delivery services you offer, just like the available payment methods, is a key differentiator that has a significant impact on conversion rates. Why don’t you take a look at the most popular parcel services in Italy

Fulfillment Companies in Italy - byrd

Are you looking for a fulfillment company in Italy?  In that case, we suggest you take a look at byrd's offer. We operate a logistics network with fulfillment centers in the leading e-commerce countries in Europe, including Italy, to simplify cross-border logistics and give merchants access to scalable fulfillment services. Have a look at our website and learn more about our fulfillment solutions. Alternatively, you can also reach out to one of our fulfillment experts and request an informative quote that will be catered to your needs and preferences.