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Are you an online retailer looking for a logistics solution to efficiently supply your customers in Hamburg and the surrounding area? Then you’ve come to the right place.

E-Commerce Market in Hamburg

With 1.85 million inhabitants, Hamburg ranks as the third-largest city in Germany and holds enormous potential as a target market for e-commerce sales. This potential is also nicely reflected by Hamburg’s gross domestic product of nearly €119 billion, which makes it rank second in the whole of Germany. Because of its geo-strategic position and high purchasing power, Hamburg is home to some of the leading online companies such as Otto Group, Globetrotter, and Görtz.

Logistics Center Hamburg

E-commerce fulfillment from Hamburg is especially interesting for some online retailers due to the good logistic infrastructure; the world-famous shipping port and the international airport. Having a good logistics infrastructure at the reach of your palm is especially important if your company deals with a lot of imports and exports from the EU. Due to the combination of an attractive e-commerce target market and an advantageous geographical location, Hamburg is one of the most important logistics locations within the EU and beyond. For this reason, the use of fulfillment centers in Hamburg and its surroundings makes sense for many e-commerce companies.

Fulfillment in Hamburg and the surrounding area – Why is it important?

In 2020, around 20,000 new companies were founded in Hamburg alone. However, for many of these new companies, but also for older and well-established companies, outsourcing logistics is a key challenge in terms of business growth and scaling up your sales. This being said, their best bet for scaling optimally is by having a good fulfillment setup in geographic proximity to their target market. With a fulfillment center in Hamburg, you can reduce shipping times, lower costs, and protect the environment through shorter shipping distances. With a fulfillment location in Berlin, which is 250 kilometers away from the Hanseatic city, Hamburg and large parts of northern Germany can be covered excellently in terms of logistics. Opting for a fulfillment warehouse in Berlin can be a great strategic middle point for those e-commerce retailers who wish to address a larger audience in Germany. 

Expanding to Germany and Europe – Where to start?

If you own or work for one of the many companies that want to expand the business to the German and European markets, looking for logistics locations near an international (air)port is never a bad thing to do. Hamburg, and Berlin, have proven to be nice starting points for e-retailers trying to get a foot into the European E-Commerce Market. The Brexit led many British online merchants to face problems with customs formalities. This leads to additional costs, longer waiting times for customers and inefficient use of your resources. The same is true for merchants from the US, Canada, South America, and Asia. So, if you are looking for a starting point to efficiently cover the European market, Germany might be just the place for you. Once sales start increasing, byrd offers the possibility to easily expand your warehouse network to other important markets, like the French E-Commerce market. With our European fulfillment network of multiple logistics warehouses in various countries, you can expand your business without risking a lot. 

Guide for Cross-Border E-Commerce in the European Union

What is e-commerce Fulfillment all about?

E-commerce fulfillment refers to the process of order processing for online stores. In cooperation with a 3PL (Third Party Logistics) partner, the entire order processing is handled, from the storage of the products to the packaging and shipping of the orders, to the handling of returns. 


With partners like byrd, the order fulfillment process is automated, making it more efficient, faster, and less error-prone. This method is especially interesting for online retailers that exceed a certain shipment quantity. This quantity depends on the type and nature of the products, as well as the number of SKUs. As a rule of thumb, outsourcing your logistics makes economic sense when the threshold value of 100 shipments per month is exceeded. Howbeit, the biggest advantage of deciding to outsource your order fulfillment is that it allows you to focus on your core activities that drive growth and innovation. In other words – you will be able to work more on the company, instead of working in the company. 

E-Commerce Fulfillment in Hamburg

As is so often the case, there are regional differences and peculiarities in logistics. However, this is still commonly overlooked by many online retailers, which makes it a perfect opportunity for you to gain an advantage over your competitors. For example, the range of parcel couriers is often a differentiating factor that decides whether visitors buy your products, or leave the online store. Take a look at the most popular parcel delivery providers in Germany. Also, we suggest that you check which methods of deliveries and even which payment providers your Hamburg-based customers prefer.

The relevance of Hamburg as a logistics location is also shown by the fact that Amazon built a large distribution center in the Hanseatic city in 2018, where more than 50,000 parcels can be handled daily. In addition, Hamburg is home to the world-renowned parcel delivery service provider, Hermes Europe GmbH. 

Fulfillment Solution byrd

If you are looking for a fulfillment partner near Hamburg, we strongly recommend you to take a look at byrd’s offer. The fulfillment company operates a logistics network with fulfillment centers in the leading e-commerce countries in Europe. This also allows for expansion and cross-border shipping with the least possible effort. For more information, take a look at our website, and please don’t hesitate to contact and talk to one of our e-commerce experts.