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It’s official: The French Days 2025 are set to take place from April 30 to May 7 across France. Since their launch in 2018, this sales event has grown into one of the key shopping periods for French retailers and e-commerce merchants. Think of it as France’s answer to Black Friday, a golden opportunity for both online and brick-and-mortar stores to boost sales with irresistible offers.
In this post, we’ll dive into what makes the French Days 2025 so special, explore the latest trends, and share actionable tips to get your e-commerce business ready to shine.
French Days 2025: A Rising Star in French Retail
Unlike the pandemic-hit years of 2020 and 2021, when uncertainty dampened spending power and consumer behavior, the French Days have evolved into a powerhouse event. In 2024, the French e-commerce market grew by 9.6%, hitting a whopping €175 billion in revenue.
Online purchases during major shopping events like Black Friday, Cyber Monday, and the French Days have also soared. According to a Médiamétrie study, 72% of French consumers made at least one online purchase during the French Days 2024, a clear sign of its growing appeal.
Looking ahead to 2025, experts predict even stronger participation from online and offline retailers, with bigger advertising budgets fueling this key sales window.
What Are the French Days? Your Quick Rundown
Back in 2018, six major French retailers (Boulanger, Cdiscount, Fnac-Darty, La Redoute, Rue du Commerce, and showroomprive.com) teamed up to launch the French Days as a homegrown rival to the American Black Friday.
Today, it’s a staple in France’s e-commerce calendar, giving brands of all sizes a chance to shine with standout deals. The spotlight tends to fall on electronics, fashion, home appliances, and furniture, categories that consistently top shoppers’ wish lists.
With backing from the French government and growing consumer enthusiasm, the French Days have cemented their status as an economically impactful event.
Want your online store to make the most of this shopping extravaganza? Here’s what you need to focus on:
📌 Tech Check: Fast load times and a mobile-friendly site are non-negotiable—many shoppers will be browsing on their phones.
📌 Marketing Game Plan: Kick off targeted campaigns early via Google Ads, social media, and email to build buzz and reel in customers.
📌 Logistics & Fulfillment: Speedy shipping is a dealbreaker. If you don’t handle shipping in-house, a fulfillment partner like byrd can manage high order volumes seamlessly. Let them know you’re expecting a surge!
French Days vs. Black Friday: What’s the Difference?
While the French Days and Black Friday share some DNA, they’re not twins.
Black Friday is a global juggernaut, but the French Days are all about giving French retailers and brands a platform to stand tall against giants like Amazon. It’s a localized push with a national flavor - same sales vibes, different roots.
| French Days | Black Friday | |
|---|---|---|
| Date | Spring & Fall |
Late November
|
| Focus |
French-inspired brands
|
Global brands
|
| Goal |
Support local retailers
|
Maximize sales volume
|
| Participants |
Online & brick-and-mortar retailers
|
Mainly online retailers |
Wrap-Up: Why French Days 2025 Are Your Business’s Big Shot
The French Days are no longer a hidden gem—they’re a full-blown fixture in France’s e-commerce scene. With rising revenues and growing consumer love, they’re a prime chance for online merchants to boost visibility and rake in sales.
Get your business ready for French Days 2025 with sharp promotions, a dialed-in inventory, and lightning-fast shipping. Nail these, and you’ll be perfectly positioned to ride the wave of consumer excitement to serious growth. Let’s make it happen! 🚀