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Back in 2016, the Easter Bunny realized that hopping around delivering eggs door-to-door just wasn't cutting it anymore. With the rise of technology, her delivery system was outdated, and she needed a more efficient way to get her Easter treats to children. She knew she needed to adapt to the changing times.
Fulfilling food products during peaks with byrd
That's when she stumbled upon byrd, the ultimate fulfillment company for all her warehousing and shipping needs. The Easter Bunny was relieved to find a company that could handle all the nitty-gritty details of her business, from picking and packing her eggs to shipping them directly to her customers' doors (and hiding places).
After extensive research for other 3PL service providers, she was sure that byrd was the right partner. So she put all eggs in one basket, started cooperating with byrd and never looked back since:
Working with byrd was the best decision for my operations. They have been tremendously helpful in fulfilling all shipments on time and meeting the high eggspectations of my customers
byrd allowed the Easter Bunny to modernize the logistics setup. She finally moved away from Egg-cel sheets and similar and can now rely on cutting-edge warehouse operations and an automated logistics process.
Overcoming pain points in cross-border fulfillment
Besides automating and modernizing her operations, partnering with the 3PL allowed the Easter Bunny to fulfill international orders seamlessly.
Besides the reliability and the efficiency of byrd, I love their international network of fulfillment centers across Europe. I can easily deliver my treats with the most trusted delivery companies in each country, hence cross-border fulfillment is not a big pain point anymore
In fact, the Easter Bunny stores her products in 7 countries and delivers treats to almost all countries. It uses climate-neutral shipping options and organic storage options specialized in the fulfillment of food and beverages.
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When asked about the biggest advantages of working with byrd she smiled and said
It’s the flexibility that’s allowed me to operate at a whole different level. I can fulfill hundreds of thousands of products in a short period. As you might know, my business is driven by seasonality and peaks are extremely high. With byrd, I can stay operational during these times without having to invest in huge warehouses and similar
At the same time, byrd’s services allow the Easter Bunny to use customizable packaging and add branding material like a flyer saying “Hoppy Easter”.
Expansion plans for the Easter Bunny
The Easter Bunny’s journey is a nearly unparalleled success story in Europe and beyond. With a smart marketing strategy, the bootstrapped entrepreneur has achieved somewhat common popularity across countries. The only factor holding even bigger and faster growth was its logistical setup.
Thanks to the help of byrd, the Easter Bunny's business has been booming more than ever. She's even considering expanding her product line to include other holiday-themed treats. Who knows, maybe one day we'll all be ordering Christmas cookies from the Easter Bunny!
Learn more about byrd's fulfillment services