Table of Content

Setting up a fulfillment center in Malaga, Spain, brings many benefits for your online business. Malaga's special qualities and strategic location can greatly enhance your logistics and make customers loyal to your brand. Here's why having a warehouse in Malaga matters and can help your business.

The e-Commerce market in Malaga

The population in the Andalusian city is on the rise; as of March of 2023, the province is among the five most dynamic regions in the country and already has a population of 1,757,651 residents. E-commerce in Malaga has experienced growth in the years leading up to 2021. The adoption of digital technology and access to the Internet have been key factors in the growth of e-commerce in the region.


Online stores, popular platforms, and marketplaces in Spain have had a huge presence in the market, providing consumers with a variety of options. In 2021 alone, 61% of Spaniards prefer to shop through popular marketplaces such as Amazon, Aliexpress, or El Corte Inglés.

Fulfillment in Malaga - Why is important?

During the year 2021, 48% of the inhabitants of Andalusia made an online purchase, a choice that before the pandemic only comprised 43%. For this reason, establishing a fulfillment center in Malaga or close could bring you a range of great benefits, here are some of them:

  • Faster delivery to your customers, fast and reliable delivery is an important factor in providing a positive customer experience. Meeting delivery deadlines builds trust and loyalty to your brand. Shipments locally and in the rest of Andalusia can arrive in less time, improving the customer experience.
  • Malaga's geographical position allows it to link railways with the Atlantic and Mediterranean corridors, facilitating the transport of goods to other parts of the country and Europe.
  • Andalusia is the region in Spain where the wide range and diversity of products are highly appreciated by online shoppers. A logistics center in Malaga gives you the flexibility to adapt quickly to fluctuations in demand and new market trends.
  • Optimizing logistics and shipping is essential to ensure fast and reliable deliveries. Having a logistics center close to Malaga is essential to meet deadlines and satisfy market expectations, as 84% of consumers expect packages in 3 to 5 days or less.
  • Returns portal, returns management becomes smoother when there is a fulfillment center in the same area. The reason is that the close proximity of the fulfillment center allows for quicker returns processing. Returns can be handled more efficiently by receiving, inspecting, and either restocking or preparing them for resale. This reduces the time products spend in transit.

e-Commerce in Spain

According to Marketing4ecommerce (2022), 39.5% of users indicate that they do not make purchases unless the delivery time is indicated before payment. In addition, 53% consider that the delivery time has an impact on their purchase decision. In addition, 20% consider the ability to select the date and time of delivery to be of great importance.

In Andalusia, 78% of online shoppers rely heavily on the opinions of other users when making purchases. Bad reviews have a big impact too. In fact, half of them won't shop if the reviews aren't good. A logistics center in Malaga could be a solution to improving delivery efficiency and the ability to deliver products on time, which can increase customer satisfaction and loyalty to your brand.

Having a fulfillment center in different cities in Spain can be key for your business to grow around the country and in Europe. Our strategically situated warehouses in Madrid, Barcelona, and Valencia surroundings enable byrd to provide rapid and dependable shipping through established national carriers for your online customers. Concurrently, this facilitates a reduction in your shipping expenses and increases customer satisfaction.

Fulfillment Center in Malaga - byrd

We have an extensive fulfillment network that includes strategic centers in the main European countries dedicated to e-commerce. These include distribution centers in Spain. Our main goal is to simplify international logistics and ensure scalability through the presence of warehouses at strategic points throughout Europe.

When you join byrd, we focus on being efficient and making sure your brand meets all your customers' expectations. You can trust our team to handle your products in the best way.

Our experts are at your disposal to answer any questions you may have and to provide you with a customized quotation tailored to your specific needs and preferences.