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Amazon's upcoming sales event "Prime Big Deal Days 2023," is the second major savings event following Amazon Prime Day in July. This event is exclusively for Amazon Prime members and is set to take place in October. It is expected to feature two days of special discounts on thousands of products across various categories. Keep reading to find out more about it.

First things first… What is Prime Big Deal Days 2023?

Amazon Prime Big Deal Days is an exclusive event for Amazon Prime members. Similar to last year's Prime Early Access Sale, it will offer two days of savings on thousands of items from all categories. 


Prime members from 19 countries, including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the US, and the UK, can take part.

But another important question is…When is Prime Big Deal Days 2023?

Speculations proved nearly accurate, as the anticipated event dates were forecasted to align with last year's (October 11 and 12). However, it has now been officially revealed that Prime Big Deal Days are scheduled for October 10 and 11.

Thousands of products will be on sale

During this sale, shoppers can get a second chance at scoring big discounts, ahead of Black Friday and Cyber Monday. Expect steep discounts on a variety of items, including:

  • Apple AirPod Pros 
  • Alexa devices
  • Apple Watch Series 8
  • Fire TV Stick With Alexa Voice Remote
  • JBL Charge 4 Portable Bluetooth Speaker
  • iRobot Roomba j7+ Robot Vacuum

Beyond Amazon devices and technology, Prime Day promises deals on fashion, home goods, beauty, and more exciting deals. Sales may last the full 48 hours or be limited to one day.



Sell smartly! Here are some tips to help you prepare for these days:

  • Manage your inventory carefully: This event revolves around purchasing and providing the best discounts within two days. Customers will anticipate prompt order fulfillment from businesses. To prevent early stock depletion during Prime Big Deal Days, ensure increased stock levels for items you predict will sell. If FBA inventory is insufficient due to low capacity limits or time constraints, consider crafting FBM offers through a third-party fulfillment provider or independently., thus meeting customer demand while increasing sales.

  • Improve your listings: While discounted prices are important to today’s shoppers, your listing’s attractiveness is key for conversions. To maximize these opportunities, refresh titles, images, and descriptions to captivate buyers.


    The traction your listings gain will be beneficial when Amazon's traffic skyrockets during the sale. If you're a registered brand, consider using Amazon’s split testing. These steps can bolster your sales and rankings before the event, capitalizing on the surge in Amazon traffic during the sale.
  • Take advantage of Lightning Day deals:  They offer brief product discounts, generating shopper urgency and enhancing brand conversions. These deals stand out on Amazon's deals page, making products more visible and boosting sales. While they can happen anytime, they're especially prominent these days, though they might cost more.


In preparation for the upcoming Amazon Prime Big Deal Days 2023, shoppers can look forward to a wide range of deals in various categories, including beauty, electronics, home goods, and kitchenware. This exclusive event not only offers customers a chance to score impressive discounts but also a second chance to save before the rush of Black Friday and Cyber Monday. 

Preparing for this event involves strategic selling, including careful inventory management. Additionally, ensure seamless logistics and prompt customer support to provide a top-notch shopping experience. By strategically aligning your resources and strategies, you can make the most of this high-traffic event and boost your success on the Amazon platform.