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Amazon's upcoming sales event "Prime Big Deal Days 2024," is the second major savings event following Amazon Prime Day in July. This event is exclusively for Amazon Prime members and takes place in October. It features two days of special discounts on thousands of products across various categories. Keep reading to find out more about it.
First things first… What is Prime Big Deal Days 2024?
Amazon Prime Big Deal Days is an exclusive event for Amazon Prime members. Similar to last year's Prime Early Access Sale, it will offer two days of savings on thousands of items from all categories.
Prime members from 19 countries, including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the US, and the UK, can take part.
But Another Important Question is…When is Prime Big Deal Days 2024?
The 48-hour sale event has been announced for October 8-9, 2024 at 12:01 a.m. PDT. The event falls during the early fall, a popular time for online retailers to kick off holiday shopping, with many consumers beginning their search for holiday gifts.
Thousands of Products Will Be On Sale
From the latest electronics to stylish fashion, home essentials, and health products, this sales event promises something for everyone. Below is a breakdown of the key categories and the fantastic deals you can expect to find.
Electronics:
- Smart Home Devices: Discounts are available on smart plugs, lighting systems, and various other devices.
- Appliances: Expect deals on both large and small appliances, including coffee makers, toasters, vacuum cleaners, blenders, and more.
Home:
- Home Decor: Find furniture, lighting fixtures, rugs, and other decorative items for the home.
- Appliances: Cookware: Price reductions are common on pots, pans, kitchen gadgets, and utensils.
Fashion:
- Accessories: Bags, watches, jewelry, and sunglasses from both high-end and affordable brands participate in these sales.
Beauty & Personal Care:
- Skincare: Discounts are available on top skincare brands and products like moisturizers, cleansers, and anti-aging treatments.
- Makeup: Deals on popular and organic makeup brands, including lipsticks, foundations, and eyeshadow palettes, are offered.
- Haircare: Hair tools such as straighteners, dryers, and various hair care products see significant discounts.
Health & Fitness:
- Supplements: Discounts are available on protein powders, vitamins, and fitness-related supplements from top brands.
- Wearables: Look for fitness trackers, smartwatches, health monitoring devices, and even smart jewelry on sale.
Toys & Games:
- Board Games: Family games, party games, and strategy games are typically featured.
- Video Games: Discounts on new releases, gaming consoles, and accessories like controllers are common.
- Toys: A variety of toys for children and adults, including action figures, are included in the sales.
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Kidult Toys: The "kidult" market covers a wide range of toys, including STEM toys, which are also popular with adults who are interested in technology and science.
Sell Smartly! Here are Some Tips to Help You Prepare for These Days:
- Understand your market and be prepared!
All the listed products that will be discounted from October 8 to 9 require a tailored and efficient supply chain. As an online business, it's crucial to understand which of these items are most popular in your market and how their fulfillment processes work. Covering everything from electronics in Germany to fashion in France, cosmetics in Spain, and food and beverages in Italy, byrd can assist you in this process as a fulfillment expert. With our well-designed fulfillment strategy, you can maximize these discount opportunities and effectively meet consumer demand.
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Manage your inventory carefully
This event revolves around purchasing and providing the best discounts within two days. Customers will anticipate prompt order fulfillment from businesses. To prevent early stock depletion during Prime Big Deal Days, ensure increased stock levels for items you predict will sell. If FBA inventory is insufficient due to low capacity limits or time constraints, consider crafting FBM offers through a third-party fulfillment provider or independently, thus meeting customer demand while increasing sales.
- Improve your listings
While discounted prices are important to today’s shoppers, your listing’s attractiveness is key for conversions. To maximize these opportunities, refresh titles, images, and descriptions to captivate buyers.
The traction your listings gain will be beneficial when Amazon's traffic skyrockets during the sale. If you're a registered brand, consider using Amazon’s split testing. These steps can bolster your sales and rankings before the event, capitalizing on the surge in Amazon traffic during the sale.
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Take advantage of Lightning Day deals
They offer brief product discounts, generating shopper urgency and enhancing brand conversions. These deals stand out on Amazon's deals page, making products more visible and boosting sales. While they can happen anytime, they're especially prominent these days, though they might cost more.
Conclusion
In preparation for the upcoming Amazon Prime Big Deal Days 2024, shoppers can look forward to a wide range of deals in various categories, including beauty, electronics, home goods, and kitchenware. This exclusive event not only offers customers a chance to score impressive discounts but also a second chance to save before the rush of Black Friday and Cyber Monday.
Preparing for this event involves strategic selling, including careful inventory management. Additionally, ensure seamless logistics and prompt customer support to provide a top-notch shopping experience. By strategically aligning your resources and strategies, you can make the most of this high-traffic event and boost your success on the Amazon platform.