Sandhya combines Ayurvedic wisdom with modern phytotherapy, creating plant-based dietary supplements that fit easily into everyday life. Since launching in 2023, the brand has already reached around 200,000 customers.
Rapid growth like this usually brings major operational challenges for young e-commerce brands. In this success story, you'll learn how byrd helps Sandhya reliably manage dietary supplements, batches, expiration dates, and multiple sales channels — and how logistics can grow right alongside the brand.
Sandhya was founded in early 2023 by Charlotte and Edmond and has since grown into a modern wellbeing brand for Ayurveda-inspired dietary supplements. The idea was simple yet ambitious: create high-quality, plant-based products that fit effortlessly into everyday life and adapt to different lifestyles and personal routines.
To do this, Sandhya combines traditional Ayurvedic knowledge with modern phytotherapy. At the heart of every product are carefully selected plant extracts, simple application, and a strong commitment to scientific quality. Products undergo regular internal and external lab testing, contain no unnecessary additives, and use more sustainable packaging materials and solutions wherever possible.
The first product, Vedi Up, launched in 2023. These plant-based capsules were designed as a companion for long, enjoyable evenings and are taken before bedtime. The concept struck a chord: Sandhya won more than 50,000 customers in its very first year of business.
Today, around 200,000 customers in Germany, Austria, Switzerland, and the Netherlands trust Sandhya's Ayurveda-inspired dietary supplements.
The product range has also grown quickly, now spanning seven products for different everyday situations and routines. These include Vedi Ex, an Ayurveda-inspired 7-day routine with select plant extracts; Vedi Boost, a functional morning drink with vitamin C; and Vedi Glow, a beauty routine featuring eggshell membrane, vitamin C, and plant extracts.
In addition to its own online store, Sandhya's products are now also available through brick-and-mortar pharmacies, online pharmacies like Shop Apotheke and DocMorris, and select retail partners.
Fulfilling dietary supplements comes with its own set of requirements. Every unit carries an expiration date and a batch number, and this information has to be accurately captured, tracked, and documented for every order in the warehouse.
An inadequate setup can lead to unnecessary waste, a lack of transparency, and operational risk. At the same time, online shoppers expect fast, reliable delivery.
On top of that, Sandhya sells through several very different channels. Orders from its own online store need to be fulfilled just as reliably as larger deliveries to pharmacies, online pharmacies, and retail partners — and each channel comes with its own requirements for packaging, shipping, and order processing.
From the very beginning, Sandhya needed a fulfillment partner that could reliably manage batches and expiration dates, connect different sales channels, and scale smoothly even as order volumes grew rapidly.
Why Sandhya Chose byrd
byrd was Sandhya's first fulfillment partner and remains its only one to this day. Several factors drove that decision.
One especially important factor was the ability to handle cross-border deliveries efficiently and, when needed, tap into multiple warehouse locations across byrd's European network. This gave Sandhya reliable logistics support as it expanded into Austria and the Netherlands.
The technical setup was straightforward, too. The Shopify integration was implemented quickly, and the byrd dashboard gives the Sandhya team a central overview of orders, inventory, products, and shipments.
Behind this technology-driven solution is also a dedicated point of contact. That direct line of communication is especially valuable to Sandhya when it comes to new sales channels, short-notice promotions, or special logistics requirements.
"Beyond fast, reliable delivery, what we value most is having our own personal account manager. He's always easy to reach and helps us quickly find the right solutions for new requirements."
- Edmond, co-founder of Sandhya
It was also crucial that byrd's warehouse management system supports batch number and expiration date tracking as a standard feature. This lets Sandhya view available inventory by SKU and batch, and react quickly whenever needed.
With the First Expired, First Out principle, stock with the nearest expiration date is shipped first. This reduces unnecessary waste and supports well-controlled inventory management.
Working with byrd has a direct impact on the customer experience. Because orders are processed quickly and packages leave the warehouse promptly, customers receive their products in no time. Positive feedback on delivery times contributes to a dependable shopping experience and lays an important foundation for customer loyalty and repeat purchases.
At the same time, the Sandhya team benefits from full inventory transparency. Batch numbers and expiration dates can be viewed centrally, and individual batches can be checked or deactivated on demand.
"With byrd's solution, we always have a clear overview of our batches and expiration dates. That lets us act quickly and deactivate individual batches whenever needed."
- Edmond, co-founder of Sandhya
Behind the scenes, byrd's European fulfillment network helps keep shipping routes efficient as Sandhya delivers to customers in Germany, Austria, Switzerland, and the Netherlands.
Because byrd handles orders from Sandhya's own online store as well as deliveries to pharmacies and retail partners within one connected setup, Sandhya can open up additional sales channels without having to rebuild its entire logistics operation.
And whenever operational questions come up or a new growth idea calls for a logistics solution, Sandhya has a personal account manager to turn to.
Key Results of the Partnership
With its fulfillment setup at byrd, Sandhya benefits from:
Sandhya's ambitions remain big. For 2026, the team is planning to launch new products, expand existing sales channels, and continue growing across European markets. Selling through Amazon is also in the works.
As order volumes rise and the product range grows, byrd's European network gives Sandhya the flexibility to add warehouse locations and sales channels as needed.
That way, logistics can grow right alongside the brand instead of becoming a bottleneck — freeing up the Sandhya team to focus more on product development, brand building, and further expansion.
👉 Discover Sandhya's Ayurveda-inspired dietary supplements