And naturally’s ambitions are big. For 2026, the company plans to integrate additional marketplaces and launch new products. Logistics will expand geographically as well. Due to increasing shipment volumes to Austria, the team plans to activate a byrd warehouse location in Austria in 2026 or early 2027 to be even closer to customers.
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naturally, a brand of DHPPS GmbH, stands for high-quality supplements “Made in Germany.” By partnering with byrd, the tech-savvy founding team was able to professionalize its logistics processes and now benefits from fast, cost-efficient shipping and full cost transparency.
The Story of naturally
The brand naturally is part of DHPPS GmbH, founded in 2020. The six-person team around Andreas Damberger and Manuel Hanel brings strong expertise from the IT world, ranging from software development to project management for large multinational corporations. Their desire to build something of their own led them into the supplement niche. The first product went live on Amazon in November 2020.
“Manuel and I had been deeply interested in supplements in our personal lives, and it was important to us that our products could be manufactured directly in Germany”
- Andreas Damberger
The Challenge: When Lack of Transparency Slows Growth
At the beginning of their journey, naturally chose a logistics provider that was suitable for smaller brands getting started. After sales on Amazon developed well, the team took the next steps to drive growth. Since 2024, naturally has been selling through its own online store and additional marketplaces such as Shop Apotheke.
However, as the company grew, problems with the existing logistics partner began to surface:
- Synchronization errors: Inventory reconciliation errors occurred more frequently.
- Unclear fees: High inbounding costs could not be clearly explained by the previous partner.
- Scalability: The team needed a solution that could keep up with high shipment volumes and a multichannel sales strategy.
The Solution: Transparent Processes and Technological Excellence
In 2025, naturally returned to talking to byrd. The decision was driven by the overall package: attractive shipping rates for smaller parcels that can be sent via DHL Kleinpaket, combined with the technical strength of the platform.
“We ship almost everything as a small parcel, and byrd offered the best price for that.”
- Andreas Damberger
The team especially values the transparency. In the highly competitive supplement niche, precise cost control is essential. With byrd, every shipment in the dashboard and on the invoice clearly shows how the costs are structured. naturally also uses a hybrid model: Amazon orders are handled via FBA, while all other channels run centrally through byrd. Pre-FBA shipments to Amazon fulfillment centers are also handled by byrd, which has developed a specialized solution for this process.
“What matters most is the seamless Shopify integration and the powerful dashboard with extensive search capabilities. Whether it’s an address, customer name, order number, or tracking number, byrd can find every shipment.”
- Andreas Damberger
The Result: Better Customer Experience and Sustainable Growth
The partnership has not only optimized internal processes but also improved the customer experience.
Because most parcels leave the warehouse the same day, online shoppers receive their products very quickly, which positively impacts customer retention.
Thanks to byrd’s optimized fulfillment and shipping solutions for supplements, which perfectly match naturally’s shipping profile, the company has reduced operational costs and improved margins.
With the support of a dedicated account manager, operational questions can be resolved quickly while also discussing future growth plans together.
