Unleashed International Growth and Sustainable Logistics

Bonza, a pioneer in plant-based dog nutrition, partnered with byrd to scale their mission-driven brand across Europe. By leveraging a multi-warehouse setup and specialized fulfillment capabilities for pet supplies like LOT tracking, Bonza has streamlined its operations to deliver Healthier Dogs and a Healthier Planet.

The Story of Bonza

Founded in 2022 by Glendon Lloyd, Bonza was born out of three years of intensive research into the profound impact of nutrition on dog health. In March 2023, the brand launched its flagship product: the Superfoods and Ancient Grains formula.

Bonza is more than just a pet food company; it is a brand on a mission. Driven by the mantra "Healthier Dogs. Healthier Planet," Bonza aims to provide premium nutrition that supports canine longevity while significantly reducing the environmental footprint associated with traditional pet food.

The Challenge: Finding a 3PL partner for international growth

During its first nine months, Bonza worked with a different fulfillment provider than byrd. However, as the brand looked toward the future, it became clear that it needed a partner capable of supporting mid-term expansion plans across Europe.

To maintain their high standards, Bonza required a 3PL partner that could handle:

• International Expansion: The ability to manage warehousing across multiple countries to provide operational synergies.
• Specialized Pet Food Requirements: Rigorous LOT and Expiry date tracking to ensure product safety and quality.
• Technical Excellence: A platform that could integrate seamlessly with their WooCommerce shop.

The Solution: A Multi-Warehouse Setup with byrd

Bonza chose byrd as its logistics partner due to a shared vision for transparency, technical innovation, and flexibility. Today, Bonza utilizes a multi-warehouse setup in Germany and the United Kingdom, allowing it to position inventory closer to its customers.

“We selected byrd for multiple reasons - a sense of shared vision for effective processes, transparency, technological focus, support, and flexibility.”

- Catherine Lloyd, Co-Founder & Customer Relations Director.

Key features of the partnership include:

• LOT & Expiry Tracking: Essential for pet food brands to maintain compliance and safety.
• Branded Packaging: Ensuring the sustainable and premium brand identity is maintained through to the unboxing experience.

Multi-Carrier Shipping: Access to five different carriers across countries to unlock competitive pricing and the best service levels (including DPD, Royal Mail, GLS, and DHL).

Screenshot of byrd's dashboard

The Results: Efficiency, Support, and International Growth

Since partnering with byrd, Bonza has gained a "clear sight" of its entire fulfillment operation through a single, unified platform. This visibility, paired with byrd's competitive fulfillment rates, has enabled Bonza to offer free shipping to its customers for orders over a small minimum quantity, enhancing the delivery experience.

“byrd enables us to offer free shipping for orders over a small minimum order quantity, which has a positive impact on conversion rates and customer satisfaction.”

The impact is reflected in their feedback, with Bonza highlighting three primary benefits:

1. Centralized Operations: Full visibility of warehousing and fulfillment - across countries - in one platform.
2. Excellent Support: High-quality technical support and dedicated account management (rated 9/10 in recent satisfaction surveys).
3. Cost Competitiveness: Access to rates that reflect the value they receive as a growing business.

Partnership for Sustainable E-Commerce Success

In 2025, Bonza launched its website and Amazon store in Germany. With that milestone, Bonza started leveraging byrd’s warehouse location in Germany not just for the German market, but for additional EU countries, including Austria, France, Belgium, and the Netherlands.

With the upcoming De-minimis regulation changes in the European Union, Bonza is in a lucky position to already have the right warehouse setup to avoid facing additional costs and complexities when it comes to cross-border shipping.