--- title: Black Friday 2023 in Europe | byrd description: Discover the key changes and milestones of Black Friday 2023, where online retail shines, consumer behaviors shift, and record sales redefine shopping. image: https://blog.getbyrd.com/hubfs/blackfriday%202023.png --- [![Getbyrd](https://blog.getbyrd.com/hubfs/raw_assets/public/Getbyrd_May2021/images/Header_logo.svg "Getbyrd")](https://getbyrd.com/en) 12+ fulfillment centers in Europe - [Home](https://getbyrd.com/en) - Product - [Our Fulfillment Services](https://getbyrd.com/en/fulfillment) - [Switching 3PL](https://www.getbyrd.com/en/3pl-switch) - [Returns Portal](https://getbyrd.com/en/returns-portal) - [Dedicated Support](https://www.getbyrd.com/en/account-management) - Integrations - [Overview](https://www.getbyrd.com/en/all-integrations) - [Amazon](https://getbyrd.com/en/amazon-fulfillment) - [Billbee](https://getbyrd.com/en/billbee-fulfillment) - [ChannelEngine](https://getbyrd.com/en/integration-channelengine) - [eBay](https://www.getbyrd.com/en/ebay-fulfillment) - [Mirakl](https://www.getbyrd.com/en/mirakl-fulfillment) - [PlentyOne](https://getbyrd.com/en/plentymarkets-fulfillment) - [PrestaShop](https://getbyrd.com/en/integration-prestashop) - [Procuros](https://www.getbyrd.com/en/procuros-fulfillment) - [Shopify](https://getbyrd.com/en/shopify-fulfillment) - [Shopware](https://getbyrd.com/en/shopware-fulfillment) - [WooCommerce](https://getbyrd.com/en/woocommerce-fulfillment) - [Xentral](https://getbyrd.com/en/xentral-integration) - Solutions - [Baby Products](https://www.getbyrd.com/en/baby-products) - [Beauty, Health & Cosmetics](https://www.getbyrd.com/en/beauty-health) - [Electronics](https://www.getbyrd.com/en/electronics) - [Food, Beverages & Supplements](https://www.getbyrd.com/en/food-beverages) - [Jewelry, Accessories & Watches](https://www.getbyrd.com/en/jewelry-accessories) - [Pet Supplies](https://www.getbyrd.com/en/pet-supplies) - [Toys and Games](https://www.getbyrd.com/en/toys-fulfillment) - [For New Businesses](https://getbyrd.com/en/new-businesses) - [For Established Retailers](https://getbyrd.com/en/established-retailers) - [For Enterprises](https://getbyrd.com/en/enterprise) - [Pricing](https://getbyrd.com/en/pricing) - Fulfillment Center Network - [Fulfillment Center Europe](https://getbyrd.com/en/european-fulfillment-network) - [Austria](https://getbyrd.com/en/european-fulfillment-network/austria) - [France](https://getbyrd.com/en/european-fulfillment-network/france) - [Germany](https://getbyrd.com/en/european-fulfillment-network/germany) - [UK](https://getbyrd.com/en/european-fulfillment-network/uk) - Resources - [Blog](https://blog.getbyrd.com/en) - [Success Stories](https://getbyrd.com/en/references) - [Demo](https://www.getbyrd.com/en/fulfillment-software) - [Whitepaper: E-Commerce Slowdown](https://getbyrd.com/en/survive-and-thrive-ecommerce-whitepaper) - [E-Book: Sustainable Supply Chain](https://getbyrd.com/en/sustainable-e-commerce-supply-chain-e-book) - [E-Book: Cross-Border E-Commerce](https://getbyrd.com/en/cross-border-ecommerce-eu-ebook) - [Whitepaper: 7 Fulfillment Tips](https://getbyrd.com/en/7-fulfillment-tips-whitepaper) - About us - [Team](https://getbyrd.com/en/team) - [Career](https://getbyrd.com/en/jobs) - [Sustainability](https://getbyrd.com/en/sustainability-at-byrd) - [Partnerships](https://getbyrd.com/en/partnerships) - [Press](https://getbyrd.com/en/press) - [Login](https://app.getbyrd.com/en/login?_ga=2.175706018.1283541857.1621736684-626381589.1621482964) [Request a quote](https://www.getbyrd.com/en#angebot-anfordern) # Black Friday 2023 in Europe Explore the evolution of Black Friday 2023 in the era of digital shopping [**Sijé Vargas**](https://blog.getbyrd.com/en/author/sijé-vargas) Published: December 21, 2023 Updated: October 11, 2024 ## Table of Content Traditional shopping meets the digital revolution. In 2023, Black Friday experienced a major transformation, reshaping the way consumers engage with sales. Join us on a journey through the ups and downs of this famous shopping day as we unravel the impact of online commerce, changes in consumer behavior and the rise of innovative payment methods. From the numbers to the most sought-after items, let's take a look at the highlights that define the new face of Black Friday. ## **What we know about Black Friday 2023** The landscape of this famous shopping day is undergoing significant change due to the growing prevalence of online retail, marking the beginning of a new era of convenience and transforming consumer dynamics. In Europe,[shoppers are increasingly turning to online shopping](https://insights.klarna.com/black-friday-cyber-monday/) as a means of saving time by easily searching and comparing prices. This allows them to avoid the social interactions of crowded shopping malls and access online reviews before they buy. In Germany, 81% of consumers prefer online shopping because of the time savings it saves, and this trend is replicated among Spanish shoppers. Online sales increased and marked a milestone in online retailing, according to [Adobe Analytics](https://business.adobe.com/resources/holiday-shopping-report.html), Black Friday 2023 sales reached an unprecedented level, almost touching the $10 billion threshold worldwide. ### **Black Friday vs Cyber Weekend in Europe** During this Black Friday, European consumers were more cautious in their purchases, resulting in a [2% decrease in sales](https://www.awin.com/gb/sector-insights/ten-trends-black-friday). In contrast, during Cyber Weekend in Europe, sales showed an upward trend, experiencing a 3.3% increase compared to 2022, and revenues followed suit with a corresponding increase of 6%.  ### **Mobile payments increased** Over 50% of these purchases originated from transactions conducted via mobile devices. The [top three countries in Europe that made their purchases through mobile payments](https://www.awin.com/gb/sector-insights/ten-trends-black-friday) were the UK, the Netherlands, and France. ![cat payment](https://blog.getbyrd.com/hs-fs/hubfs/cat%20payment.png?width=1920&height=1080&name=cat%20payment.png) However, success was not limited to this payment method alone; innovative payment options are playing a crucial role in helping consumers make the most of their budgets. "Buy now, pay later" (BNPL) saw a substantial [72% increase](https://business.adobe.com/resources/holiday-shopping-report.html)compared to the same period in 2022, highlighting the evident demand for this payment option from shoppers. ### **Top items looked for by consumers in Europe** According to [Statista](https://www.statista.com/statistics/1424450/leading-products-during-black-friday-europe/), European consumers showed a predominant interest in electronic products; clothing and accessories, along with home appliances and decoration, emerged as the three categories most sought after. The electronics sector recorded a remarkable €6.3 million increase in revenues compared to the previous year during Black Friday. This increase was attributed to attractive promotions, cash back, and incentives that attracted shoppers. ## **Conclusion** In conclusion, the Black Friday landscape is undergoing a transformative shift, driven by the growing dominance of online retail. Black Friday 2023 highlighted the changing dynamics of consumer engagement with the marketplace. Expanded shopping opportunities and the extension of sales events beyond the traditional Black Friday highlight a new era characterized by convenience and accessibility. What is clear is that in-store sales experienced a modest year-over-year increase of 1.1%, while e-commerce sales posted a more substantial 8.5% growth, according to Mastercard SpendingPulse data. --- ---   ## As seen on               [![Getbyrd](https://blog.getbyrd.com/hubfs/raw_assets/public/Getbyrd_May2021/images/Footer_logo.svg "Getbyrd")](https://getbyrd.com/en/) - Services - [Fulfillment](https://getbyrd.com/en/fulfillment) - [New Businesses](https://getbyrd.com/en/new-businesses) - [Established Retailers](https://getbyrd.com/en/established-retailers) - [Enterprises](https://getbyrd.com/en/enterprise) - [European Fulfillment Network](https://getbyrd.com/en/european-fulfillment-network) - Integrations - [Amazon FBM](https://getbyrd.com/en/amazon-fulfillment) - [Billbee](https://getbyrd.com/en/billbee-fulfillment) - [Mirakl](https://getbyrd.com/en/mirakl-fulfillment) - [ChannelEngine](https://getbyrd.com/en/integration-channelengine) - [PlentyONE](https://getbyrd.com/en/plentymarkets-fulfillment) - [PrestaShop](https://getbyrd.com/en/integration-prestashop) - [Shopify](https://getbyrd.com/en/shopify-fulfillment) - [Shopware](https://getbyrd.com/en/shopware-fulfillment) - [WooCommerce](https://getbyrd.com/en/woocommerce-fulfillment) - [Xentral](https://getbyrd.com/en/xentral-integration) - Locations - [Logistics Locations Europe](https://getbyrd.com/en/european-fulfillment-network) - [UK](https://getbyrd.com/en/european-fulfillment-network/uk) - [Austria](https://getbyrd.com/en/european-fulfillment-network/austria) - [France](https://getbyrd.com/en/european-fulfillment-network/france) - [Germany](https://getbyrd.com/en/european-fulfillment-network/germany) - Partner - [Become a partner](https://getbyrd.com/en/partnerships) - About us - [Team](https://getbyrd.com/en/team) - [Blog](https://blog.getbyrd.com/en) - [Our Customers](https://getbyrd.com/en/references) - [Press](https://getbyrd.com/en/press) - [Career](https://getbyrd.com/en/jobs) - [Sustainability](https://getbyrd.com/en/sustainability-at-byrd) - Additional links - [Terms and Conditions](https://getbyrd.com/en/tac) - [Privacy Policy](https://getbyrd.com/en/privacy) - [Imprint](https://getbyrd.com/en/imprint) - [Contact](https://getbyrd.com/en/contact) - [Help](https://support.getbyrd.com/en/knowledge-base) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sijé Vargas", "url" : "https://blog.getbyrd.com/en/author/sijé-vargas" }, "dateModified" : "2024-10-11T12:21:43.316Z", "datePublished" : "2023-12-21T12:30:01.000Z", "headline" : "Black Friday 2023 in Europe | byrd", "image" : [ "https://blog.getbyrd.com/hubfs/blackfriday%202023.png" ], "mainEntityOfPage" : { "@id" : "https://blog.getbyrd.com/en/black-friday-2023", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://api.hubapi.com/avatars/v1/signed-uris/1ClMKDwgEEgtnZXRieXJkLmNvbRiayvb9BSD_sesFKidicmFuZGluZzphcGk6d2ViOnVzZXItdHJhZmZpYzp1cy1lYXN0LTEyDDIuMjAyLjEyNS43MBIZAHsNx2Q747acIaTrTi2IsGzRxJC60wqRSg" }, "name" : "byrd technologies" } } ```